Comments on: How to write a postcard for maximum response http://www.procopytips.com/write-postcard Copywriting Tips for Smart Copywriters Fri, 03 Feb 2012 20:30:12 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: How to write a postcard for maximum response | Marketing Forum | Blog http://www.procopytips.com/write-postcard/comment-page-1#comment-20104 How to write a postcard for maximum response | Marketing Forum | Blog Thu, 02 Jun 2011 13:28:18 +0000 http://www.procopytips.com/?p=941#comment-20104 [...] How to write a postcard for maximum response Posted in: Marketing [...] [...] How to write a postcard for maximum response Posted in: Marketing [...]

]]> By: How to Write a Postcard, Dean Rieck Style | EzyWords You talk. We write. You sell. http://www.procopytips.com/write-postcard/comment-page-1#comment-8204 How to Write a Postcard, Dean Rieck Style | EzyWords You talk. We write. You sell. Sun, 10 Oct 2010 12:46:57 +0000 http://www.procopytips.com/?p=941#comment-8204 [...] you’d like to read Rieck’s article in full, you can do so here. November 18th, 2009 0 Comments [...] [...] you’d like to read Rieck’s article in full, you can do so here. November 18th, 2009 0 Comments [...]

]]> By: Joseph http://www.procopytips.com/write-postcard/comment-page-1#comment-7417 Joseph Fri, 10 Sep 2010 14:52:35 +0000 http://www.procopytips.com/?p=941#comment-7417 Thanks Dean. I don't anything about using a list consultant, but I'll definitely look into that. Thanks Dean. I don’t anything about using a list consultant, but I’ll definitely look into that.

]]> By: Dean Rieck http://www.procopytips.com/write-postcard/comment-page-1#comment-7397 Dean Rieck Fri, 10 Sep 2010 00:43:25 +0000 http://www.procopytips.com/?p=941#comment-7397 @Joseph: Rarely can you close a sale with a postcard unless you're selling a service that is known to the prospect, such as house painting. And even then, you're really just generating a call. You have to close over the phone or in person. Products are rarely sold with postcards. However, postcards are ideal for driving web traffic to a sales page. And yes, you should always use the most targeted list possible. The list is vital, and I always recommend you use a list consultant rather than try to choose the list yourself or rely on a list broker who is selling you a list. Finding good lists is an art form. @Joseph: Rarely can you close a sale with a postcard unless you’re selling a service that is known to the prospect, such as house painting. And even then, you’re really just generating a call. You have to close over the phone or in person. Products are rarely sold with postcards. However, postcards are ideal for driving web traffic to a sales page.

And yes, you should always use the most targeted list possible. The list is vital, and I always recommend you use a list consultant rather than try to choose the list yourself or rely on a list broker who is selling you a list. Finding good lists is an art form.

]]> By: Joseph http://www.procopytips.com/write-postcard/comment-page-1#comment-7395 Joseph Thu, 09 Sep 2010 20:39:49 +0000 http://www.procopytips.com/?p=941#comment-7395 Is it worth it to pay to have a focused list? Is it worth it to pay to have a focused list?

]]> By: Joseph http://www.procopytips.com/write-postcard/comment-page-1#comment-7392 Joseph Thu, 09 Sep 2010 19:30:49 +0000 http://www.procopytips.com/?p=941#comment-7392 Dean, This article is great. Related to step number 4, if you were offering something for free, could you go ahead and close the sale with the postcard, or would you only try to get them to the website where they can find more information and then decide to "buy." In my case it's free Bibles. Joe p.s. This post is perfect for an assignment I'm working on. Thanks for the help. Dean,

This article is great. Related to step number 4, if you were offering something for free, could you go ahead and close the sale with the postcard, or would you only try to get them to the website where they can find more information and then decide to “buy.” In my case it’s free Bibles.

Joe

p.s. This post is perfect for an assignment I’m working on. Thanks for the help.

]]> By: Dean Rieck http://www.procopytips.com/write-postcard/comment-page-1#comment-173 Dean Rieck Tue, 17 Nov 2009 20:58:38 +0000 http://www.procopytips.com/?p=941#comment-173 Randall, I hear you. Sometimes I have to repeat the "long copy" discussion with long-time clients. People have their mind set on postcards having short copy. Randall,
I hear you. Sometimes I have to repeat the “long copy” discussion with long-time clients. People have their mind set on postcards having short copy.

]]> By: Randall Huff http://www.procopytips.com/write-postcard/comment-page-1#comment-172 Randall Huff Tue, 17 Nov 2009 20:50:15 +0000 http://www.procopytips.com/?p=941#comment-172 Nice post Dean. I have lost count of the number of postcards I have done over the years. Your article was a nice validation of my approach. #6 stood out to me. I will get many inside the corporation that say 'That's too much copy for a postcard' and I have to tell them to not be afraid of telling your story. If it is a good one that has value, they will read it. And if they engage enough to read it, they will take action if you ask. Randall Nice post Dean.

I have lost count of the number of postcards I have done over the years. Your article was a nice validation of my approach.

#6 stood out to me. I will get many inside the corporation that say ‘That’s too much copy for a postcard’ and I have to tell them to not be afraid of telling your story. If it is a good one that has value, they will read it. And if they engage enough to read it, they will take action if you ask.

Randall

]]> By: Dean Rieck http://www.procopytips.com/write-postcard/comment-page-1#comment-171 Dean Rieck Tue, 17 Nov 2009 19:27:12 +0000 http://www.procopytips.com/?p=941#comment-171 Thanks for the insights, Brian. For the record, I wasn't trying to discourage Neal. I was just remarking that real estate is tough right now and lots of people are using postcards. I'm sure there are pockets of the industry that are good, and there are signs of recovery here and there. But it's going to be a while before things are normal again. Thanks for the insights, Brian.

For the record, I wasn’t trying to discourage Neal. I was just remarking that real estate is tough right now and lots of people are using postcards. I’m sure there are pockets of the industry that are good, and there are signs of recovery here and there. But it’s going to be a while before things are normal again.

]]> By: BrianJUY http://www.procopytips.com/write-postcard/comment-page-1#comment-170 BrianJUY Tue, 17 Nov 2009 19:15:39 +0000 http://www.procopytips.com/?p=941#comment-170 Hi Dean, I really like your post... It's really good information. Neal... Do your postcards, don't get discouraged. The Real Estate Industry is booming in the US for those real estate professionals focusing on the right part of the market. In the US where Real Estate Agents are making their money is doing Short Sales. Loan Officers are doing Loan Modifications... I live in Uruguay, but work with a company in the US that provides pre Notice Of Default data for both Agents and LOs in the US... as well as pretty much any type of data you can think of for US consumers & businesses... 80-90% of the data I sell is used for Direct Mail. The secret to doing a successful direct mail piece is all about who you are sending it to... Targeted data will yield you better results than shotgun mailings... You can have the best designed postcard in the world with a .2% response rate... if it doesn't go to the correct demographics... On the other hand, I've seen crappy looking post cards pull a 3-4% response rate because it was targeted to the right demographics. I'm a huge fan of direct mail for real estate professionals because I see it working on a daily basis... But, the biggest mistake I see for most DM is people not targeting the right demographics for their products or services... That's just my 2 cents... Brian .-= BrianJUY's last blog ... <a href="http://feedproxy.google.com/~r/Exploringuruguaycom/~3/oU789z4oP_M/zo%C3%AB-update-2.html" rel="nofollow">Zoë Likes to Scream</a> =-. Hi Dean,

I really like your post… It’s really good information.

Neal… Do your postcards, don’t get discouraged.

The Real Estate Industry is booming in the US for those real estate professionals focusing on the right part of the market.

In the US where Real Estate Agents are making their money is doing Short Sales. Loan Officers are doing Loan Modifications…

I live in Uruguay, but work with a company in the US that provides pre Notice Of Default data for both Agents and LOs in the US… as well as pretty much any type of data you can think of for US consumers & businesses… 80-90% of the data I sell is used for Direct Mail.

The secret to doing a successful direct mail piece is all about who you are sending it to… Targeted data will yield you better results than shotgun mailings…

You can have the best designed postcard in the world with a .2% response rate… if it doesn’t go to the correct demographics…

On the other hand, I’ve seen crappy looking post cards pull a 3-4% response rate because it was targeted to the right demographics.

I’m a huge fan of direct mail for real estate professionals because I see it working on a daily basis… But, the biggest mistake I see for most DM is people not targeting the right demographics for their products or services…

That’s just my 2 cents…

Brian
.-= BrianJUY’s last blog … Zoë Likes to Scream =-.

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