Comments on: How to write a postcard for maximum response http://www.procopytips.com/write-postcard Copywriting Tips for Smart Copywriters Thu, 29 Jul 2010 19:38:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Dean Rieck http://www.procopytips.com/write-postcard/comment-page-1#comment-173 Dean Rieck Tue, 17 Nov 2009 20:58:38 +0000 http://www.procopytips.com/?p=941#comment-173 Randall, I hear you. Sometimes I have to repeat the "long copy" discussion with long-time clients. People have their mind set on postcards having short copy. Randall,
I hear you. Sometimes I have to repeat the “long copy” discussion with long-time clients. People have their mind set on postcards having short copy.

]]> By: Randall Huff http://www.procopytips.com/write-postcard/comment-page-1#comment-172 Randall Huff Tue, 17 Nov 2009 20:50:15 +0000 http://www.procopytips.com/?p=941#comment-172 Nice post Dean. I have lost count of the number of postcards I have done over the years. Your article was a nice validation of my approach. #6 stood out to me. I will get many inside the corporation that say 'That's too much copy for a postcard' and I have to tell them to not be afraid of telling your story. If it is a good one that has value, they will read it. And if they engage enough to read it, they will take action if you ask. Randall Nice post Dean.

I have lost count of the number of postcards I have done over the years. Your article was a nice validation of my approach.

#6 stood out to me. I will get many inside the corporation that say ‘That’s too much copy for a postcard’ and I have to tell them to not be afraid of telling your story. If it is a good one that has value, they will read it. And if they engage enough to read it, they will take action if you ask.

Randall

]]> By: Dean Rieck http://www.procopytips.com/write-postcard/comment-page-1#comment-171 Dean Rieck Tue, 17 Nov 2009 19:27:12 +0000 http://www.procopytips.com/?p=941#comment-171 Thanks for the insights, Brian. For the record, I wasn't trying to discourage Neal. I was just remarking that real estate is tough right now and lots of people are using postcards. I'm sure there are pockets of the industry that are good, and there are signs of recovery here and there. But it's going to be a while before things are normal again. Thanks for the insights, Brian.

For the record, I wasn’t trying to discourage Neal. I was just remarking that real estate is tough right now and lots of people are using postcards. I’m sure there are pockets of the industry that are good, and there are signs of recovery here and there. But it’s going to be a while before things are normal again.

]]> By: BrianJUY http://www.procopytips.com/write-postcard/comment-page-1#comment-170 BrianJUY Tue, 17 Nov 2009 19:15:39 +0000 http://www.procopytips.com/?p=941#comment-170 Hi Dean, I really like your post... It's really good information. Neal... Do your postcards, don't get discouraged. The Real Estate Industry is booming in the US for those real estate professionals focusing on the right part of the market. In the US where Real Estate Agents are making their money is doing Short Sales. Loan Officers are doing Loan Modifications... I live in Uruguay, but work with a company in the US that provides pre Notice Of Default data for both Agents and LOs in the US... as well as pretty much any type of data you can think of for US consumers & businesses... 80-90% of the data I sell is used for Direct Mail. The secret to doing a successful direct mail piece is all about who you are sending it to... Targeted data will yield you better results than shotgun mailings... You can have the best designed postcard in the world with a .2% response rate... if it doesn't go to the correct demographics... On the other hand, I've seen crappy looking post cards pull a 3-4% response rate because it was targeted to the right demographics. I'm a huge fan of direct mail for real estate professionals because I see it working on a daily basis... But, the biggest mistake I see for most DM is people not targeting the right demographics for their products or services... That's just my 2 cents... Brian .-= BrianJUY's last blog ... <a href="http://feedproxy.google.com/~r/Exploringuruguaycom/~3/oU789z4oP_M/zo%C3%AB-update-2.html" rel="nofollow">Zoë Likes to Scream</a> =-. Hi Dean,

I really like your post… It’s really good information.

Neal… Do your postcards, don’t get discouraged.

The Real Estate Industry is booming in the US for those real estate professionals focusing on the right part of the market.

In the US where Real Estate Agents are making their money is doing Short Sales. Loan Officers are doing Loan Modifications…

I live in Uruguay, but work with a company in the US that provides pre Notice Of Default data for both Agents and LOs in the US… as well as pretty much any type of data you can think of for US consumers & businesses… 80-90% of the data I sell is used for Direct Mail.

The secret to doing a successful direct mail piece is all about who you are sending it to… Targeted data will yield you better results than shotgun mailings…

You can have the best designed postcard in the world with a .2% response rate… if it doesn’t go to the correct demographics…

On the other hand, I’ve seen crappy looking post cards pull a 3-4% response rate because it was targeted to the right demographics.

I’m a huge fan of direct mail for real estate professionals because I see it working on a daily basis… But, the biggest mistake I see for most DM is people not targeting the right demographics for their products or services…

That’s just my 2 cents…

Brian
.-= BrianJUY’s last blog … Zoë Likes to Scream =-.

]]> By: Dean Rieck http://www.procopytips.com/write-postcard/comment-page-1#comment-169 Dean Rieck Tue, 17 Nov 2009 15:35:45 +0000 http://www.procopytips.com/?p=941#comment-169 Neil, Real estate companies frequently use postcards. But there are so many real estate companies out there using postcards, mailboxes are cluttered. That and the real estate market is bad right now. You have your work cut out for you. Neil,
Real estate companies frequently use postcards. But there are so many real estate companies out there using postcards, mailboxes are cluttered. That and the real estate market is bad right now. You have your work cut out for you.

]]> By: Neil Mattingley http://www.procopytips.com/write-postcard/comment-page-1#comment-168 Neil Mattingley Tue, 17 Nov 2009 14:46:47 +0000 http://www.procopytips.com/?p=941#comment-168 Hey Dean I loved this post. Thanks a lot. I'm just putting together some postcards for a real estate company I work for. Your ideas will definitely shape that process; particularly the emphasis on driving traffic as opposed to expecting an immediate sale. Many thanks for sharing such rich material. Neil Mattingley Perth Australia Hey Dean

I loved this post. Thanks a lot.

I’m just putting together some postcards for a real estate company I work for.

Your ideas will definitely shape that process; particularly the emphasis on driving traffic as opposed to expecting an immediate sale.

Many thanks for sharing such rich material.

Neil Mattingley
Perth Australia

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