Comments on: How to write a powerful, response-boosting guarantee http://www.procopytips.com/write-guarantee Copywriting Tips for Smart Copywriters Fri, 03 Feb 2012 20:30:12 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: How do you guarantee something that’s free? http://www.procopytips.com/write-guarantee/comment-page-1#comment-5179 How do you guarantee something that’s free? Mon, 28 Jun 2010 10:03:32 +0000 http://www.procopytips.com/?p=1410#comment-5179 [...] guarantees. Specifically, how do you guarantee a free product? Hi. I just read your article about offering guarantees to allay customers’ doubts about purchasing products. The article was great. However, I have [...] [...] guarantees. Specifically, how do you guarantee a free product? Hi. I just read your article about offering guarantees to allay customers’ doubts about purchasing products. The article was great. However, I have [...]

]]> By: How a Strong Guarantee WILL Boost Sales « Chad Kaser http://www.procopytips.com/write-guarantee/comment-page-1#comment-5052 How a Strong Guarantee WILL Boost Sales « Chad Kaser Sun, 20 Jun 2010 16:44:36 +0000 http://www.procopytips.com/?p=1410#comment-5052 [...] you want more specifics, I just published a detailed post about how to write strong guarantees at Pro Copy [...] [...] you want more specifics, I just published a detailed post about how to write strong guarantees at Pro Copy [...]

]]> By: Lian http://www.procopytips.com/write-guarantee/comment-page-1#comment-5023 Lian Fri, 18 Jun 2010 14:47:44 +0000 http://www.procopytips.com/?p=1410#comment-5023 Thanks :) Thanks

:)

]]> By: Dean Rieck http://www.procopytips.com/write-guarantee/comment-page-1#comment-5022 Dean Rieck Fri, 18 Jun 2010 14:35:07 +0000 http://www.procopytips.com/?p=1410#comment-5022 Lian, You guarantee whatever you want. Some writers guarantee results. Others guarantee top quality work or time of delivery or whatever. Decide what concerns your clients and come up with a guarantee that reassures them. You may also want to think about whether your product is "words" or something else. Lian,
You guarantee whatever you want. Some writers guarantee results. Others guarantee top quality work or time of delivery or whatever. Decide what concerns your clients and come up with a guarantee that reassures them. You may also want to think about whether your product is “words” or something else.

]]> By: Lian http://www.procopytips.com/write-guarantee/comment-page-1#comment-5021 Lian Fri, 18 Jun 2010 14:03:06 +0000 http://www.procopytips.com/?p=1410#comment-5021 Hi Dean, I totally agree with the guarantee concept, but.. (there's a "but"), I do wonder – If the product I'm offering are 'words' (i.e. copy) – which are non-returnable, devised by my mind and based on research, creativity and objective judgment, how can I offer a guarantee? How can I let my potential customers know that they are taking no risk, relying on my MIND? After all, words are Not refundable… I'd very much appreciate your answer. Lian Hi Dean,

I totally agree with the guarantee concept, but.. (there’s a “but”), I do wonder –
If the product I’m offering are ‘words’ (i.e. copy) – which are non-returnable, devised by my mind and based on research, creativity and objective judgment, how can I offer a guarantee? How can I let my potential customers know that they are taking no risk, relying on my MIND?
After all, words are Not refundable…

I’d very much appreciate your answer.

Lian

]]> By: Joshua Black | The Underdog Millionaire http://www.procopytips.com/write-guarantee/comment-page-1#comment-4990 Joshua Black | The Underdog Millionaire Wed, 16 Jun 2010 14:19:45 +0000 http://www.procopytips.com/?p=1410#comment-4990 Dean, As usual a very infomative post. Offering additional money on top of the purchase price can be a real boost to sales that totally offsets the risk. Most people will not take you up on it, but it's so powerful that you can grab a lot of new customers in the process. L.L. Bean has always had an amazing return policy. Dean,

As usual a very infomative post. Offering additional money on top of the purchase price can be a real boost to sales that totally offsets the risk.

Most people will not take you up on it, but it’s so powerful that you can grab a lot of new customers in the process.

L.L. Bean has always had an amazing return policy.

]]> By: How to Boost Your Sales with a Strong Guarantee | Internet Marketing Review 101 http://www.procopytips.com/write-guarantee/comment-page-1#comment-4985 How to Boost Your Sales with a Strong Guarantee | Internet Marketing Review 101 Wed, 16 Jun 2010 10:11:33 +0000 http://www.procopytips.com/?p=1410#comment-4985 [...] you want more specifics, I just published a detailed post about how to write strong guarantees at Pro Copy [...] [...] you want more specifics, I just published a detailed post about how to write strong guarantees at Pro Copy [...]

]]> By: viralsocialmarketing.com » How to Boost Your Sales with a Strong Guarantee http://www.procopytips.com/write-guarantee/comment-page-1#comment-4972 viralsocialmarketing.com » How to Boost Your Sales with a Strong Guarantee Tue, 15 Jun 2010 18:18:32 +0000 http://www.procopytips.com/?p=1410#comment-4972 [...] you want more specifics, I just published a detailed post about how to write strong guarantees at Pro Copy [...] [...] you want more specifics, I just published a detailed post about how to write strong guarantees at Pro Copy [...]

]]> By: Gary Smith http://www.procopytips.com/write-guarantee/comment-page-1#comment-4970 Gary Smith Tue, 15 Jun 2010 17:50:47 +0000 http://www.procopytips.com/?p=1410#comment-4970 Strong guarantees DO work. I've been selling a downloadable product for more than 10 years. Often, our guarantee — 100% money back, no questions asked, anytime — helps make the sale of our $100 product, when the free evaluation copy doesn't close the sale. I don't put time limits on the guarantee, and never had to do a refund past a week or two. Most of our refunds go to those for whom the product just doesn't "fit", and they appreciate the courtesy of a guarantee without any hassles. And most are surprised when I refund instantly upon request, subject only to the delay their CC processor imposes. Although this particular product is a "one-off," the strong guarantee sets the stage for a good relationship for other products I offer. Strong guarantees DO work. I’ve been selling a downloadable product for more than 10 years. Often, our guarantee — 100% money back, no questions asked, anytime — helps make the sale of our $100 product, when the free evaluation copy doesn’t close the sale. I don’t put time limits on the guarantee, and never had to do a refund past a week or two.

Most of our refunds go to those for whom the product just doesn’t “fit”, and they appreciate the courtesy of a guarantee without any hassles. And most are surprised when I refund instantly upon request, subject only to the delay their CC processor imposes.

Although this particular product is a “one-off,” the strong guarantee sets the stage for a good relationship for other products I offer.

]]> By: Ten Great Post Over the Past Week | Wordzopolis http://www.procopytips.com/write-guarantee/comment-page-1#comment-4948 Ten Great Post Over the Past Week | Wordzopolis Mon, 14 Jun 2010 17:45:11 +0000 http://www.procopytips.com/?p=1410#comment-4948 [...] How to write a powerful, response-boosting guarantee [...] [...] How to write a powerful, response-boosting guarantee [...]

]]>