Comments on: How to write a fundraising letter for Sister Catherine http://www.procopytips.com/write-fundraising-letter Copywriting Tips for Smart Copywriters Thu, 09 Sep 2010 18:07:01 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: The Freelance Writing Jobs Weekly Rundown: February 14, Edition : Freelance Writing Jobs | A Freelance Writing Community and Freelance Writing Jobs Resource http://www.procopytips.com/write-fundraising-letter/comment-page-1#comment-5232 The Freelance Writing Jobs Weekly Rundown: February 14, Edition : Freelance Writing Jobs | A Freelance Writing Community and Freelance Writing Jobs Resource Thu, 01 Jul 2010 22:59:07 +0000 http://www.procopytips.com/?p=1338#comment-5232 [...] How to Write a Fund Raising Letter for Sister Catherine at ProCopyTips [...] [...] How to Write a Fund Raising Letter for Sister Catherine at ProCopyTips [...]

]]> By: Nahyan http://www.procopytips.com/write-fundraising-letter/comment-page-1#comment-3826 Nahyan Tue, 27 Apr 2010 03:33:56 +0000 http://www.procopytips.com/?p=1338#comment-3826 very nice, i liked the compare and contrast. very nice, i liked the compare and contrast.

]]> By: Merryl Rosenthal http://www.procopytips.com/write-fundraising-letter/comment-page-1#comment-3377 Merryl Rosenthal Fri, 09 Apr 2010 08:09:50 +0000 http://www.procopytips.com/?p=1338#comment-3377 Your post goes to the very core of good copywriting: know your audience; know the proper voice and style. Thanks! Cheers. :) Your post goes to the very core of good
copywriting: know your audience; know
the proper voice and style.

Thanks!

Cheers. :)

]]> By: Dean Rieck http://www.procopytips.com/write-fundraising-letter/comment-page-1#comment-1371 Dean Rieck Tue, 16 Feb 2010 16:59:18 +0000 http://www.procopytips.com/?p=1338#comment-1371 Lorraine: All true. Lorraine:
All true.

]]> By: Lorraine http://www.procopytips.com/write-fundraising-letter/comment-page-1#comment-1370 Lorraine Tue, 16 Feb 2010 16:41:15 +0000 http://www.procopytips.com/?p=1338#comment-1370 It's true you can't use exactly the same format and language for fundrasing appeals as long-form sales latters. But successful fundraising appeals <em>do</em> rely on persuasion techniques not unfamiliar to traditional marketers. Strong fundraising materials focus on donors' kind hearts, rather than organizations' outstretched hands. Donors rationally know all the good reasons they should give. But they don't use reason to make donation decisions anymore than consumers use reason to make buying decisions. Sure, donors want to know about NGO's good works, responsible money management and outcomes. But the decision to donate is emotional. And more than that, donors want to get something out of the transaction: They want to feel they make a difference in the world, memorialize a loved one, pay back an emotional debt, feel spiritual purpose, feel powerful (e.g. "naming" donations) and more. Katye Andreson's <em>Robin Hood Marketing</em> is a good primer that delineates this donor self-interest. It's a real eye-opener for most non-profit organizations. .-= Lorraine's last blog ... <a href="http://marketcopywriterblog.com/2010/02/15/copywriters-confession-i-get-cold-feet-when-i-write-hot-copy/" rel="nofollow">Copywriter’s Confession: I Get Cold Feet When I Write Hot Copy</a> =-. It’s true you can’t use exactly the same format and language for fundrasing appeals as long-form sales latters.

But successful fundraising appeals do rely on persuasion techniques not unfamiliar to traditional marketers.

Strong fundraising materials focus on donors’ kind hearts, rather than organizations’ outstretched hands.

Donors rationally know all the good reasons they should give. But they don’t use reason to make donation decisions anymore than consumers use reason to make buying decisions.

Sure, donors want to know about NGO’s good works, responsible money management and outcomes. But the decision to donate is emotional.

And more than that, donors want to get something out of the transaction: They want to feel they make a difference in the world, memorialize a loved one, pay back an emotional debt, feel spiritual purpose, feel powerful (e.g. “naming” donations) and more.

Katye Andreson’s Robin Hood Marketing is a good primer that delineates this donor self-interest. It’s a real eye-opener for most non-profit organizations.
.-= Lorraine’s last blog … Copywriter’s Confession: I Get Cold Feet When I Write Hot Copy =-.

]]> By: Dean Rieck http://www.procopytips.com/write-fundraising-letter/comment-page-1#comment-1163 Dean Rieck Thu, 11 Feb 2010 17:22:15 +0000 http://www.procopytips.com/?p=1338#comment-1163 Mary: It's all about the rhythm and tone, though that's hard to explain. So much of good copywriting works on a gut level and can't be reduced to bullet points. Mary:
It’s all about the rhythm and tone, though that’s hard to explain. So much of good copywriting works on a gut level and can’t be reduced to bullet points.

]]> By: Mary http://www.procopytips.com/write-fundraising-letter/comment-page-1#comment-1162 Mary Thu, 11 Feb 2010 17:07:11 +0000 http://www.procopytips.com/?p=1338#comment-1162 Right on. I've written far too many fundraising appeals in my time, and while I'm much more comfortable writing a hard sales piece than an emotional appeal, turning on the 'gush' works every time. Also, it's key to ask for a specific amount several times, as you did. Right on. I’ve written far too many fundraising appeals in my time, and while I’m much more comfortable writing a hard sales piece than an emotional appeal, turning on the ‘gush’ works every time. Also, it’s key to ask for a specific amount several times, as you did.

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