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	<title>Comments on: No testimonials? 17 other trust-building copy techniques</title>
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	<link>http://www.procopytips.com/testimonial-techniques</link>
	<description>Copywriting Tips for Smart Copywriters</description>
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		<title>By: Merryl Rosenthal</title>
		<link>http://www.procopytips.com/testimonial-techniques/comment-page-1#comment-3375</link>
		<dc:creator>Merryl Rosenthal</dc:creator>
		<pubDate>Fri, 09 Apr 2010 08:02:45 +0000</pubDate>
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		<description>What a helpful article! I have many testimonials, 
but it had never occurred to me to mention 
that many of the &quot;canned articles&quot; and press 
releases I&#039;ve written over the years have been 
used as-is by both print and broadcast media. 
I&#039;ll be sure to mention that fact on my website. 

Thanks!</description>
		<content:encoded><![CDATA[<p>What a helpful article! I have many testimonials,<br />
but it had never occurred to me to mention<br />
that many of the &#8220;canned articles&#8221; and press<br />
releases I&#8217;ve written over the years have been<br />
used as-is by both print and broadcast media.<br />
I&#8217;ll be sure to mention that fact on my website. </p>
<p>Thanks!</p>
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