Comments on: 30 sales letter openers to kick start your sales pitch

By: Michael Hoppal

Michael Hoppal — Tue, 15 Nov 2011 03:00:59 +0000

I agree with TylerInCMYK. Nearly all of these openers are incredibly trite and tired… and the rest I haven’t read yet.

I mean, I don’t know a whole heck of a lot about writing direct mail as I do a lot more email promotions (Um, it’s 2011), but I think explaining “It’s for letters” is just a thinly-disguised, poor defense of cliche.

By: Dean Rieck

Dean Rieck — Mon, 25 Jul 2011 14:42:03 +0000

Sharon: These are for sales letters, not emails.

By: Sharon Deloy

Sharon Deloy — Sun, 24 Jul 2011 16:33:31 +0000

I always delete this type of email message. The only messages I read are those whose headline makes me want to open the email. They say what is contained in the email. None of the listed 30 make me want to explore further.

By: Dean Rieck

Dean Rieck — Fri, 12 Nov 2010 14:43:43 +0000

Gina,
There is something called an advertorial: http://www.procopytips.com/write-advertorial Is that what you have in mind?

By: Gina

Gina — Fri, 12 Nov 2010 04:08:52 +0000

I always wonder if an “article” can be modeled after a sales letter. Because isn’t a story appropriate for any mode of writing?

While a web article is typically more informational and less about getting an immediate direct response, it is still about selling ideas and helping to redirect readers to other sections of the website–often with embedded links.

It just seems to me that an article would be more effective if it used the techniques of a sales letter.

Does this make sense? Thanks.

By: Eddie Gear

Eddie Gear — Fri, 24 Sep 2010 02:57:49 +0000

This is an impressive list Dean, I’m gonna bookmark this one and use it everytime I send out an email.

By: lawton chiles

lawton chiles — Tue, 17 Aug 2010 19:31:42 +0000

I love the last one especially- Don’t Before You…:)

Great line.

By: TylerInCMYK

TylerInCMYK — Tue, 13 Jul 2010 21:07:48 +0000

I’m confused. Are these the 30 most-effective or 30 most cliché? One is more useful than the other. Since we’re talking about personalized sales letters and not a direct mail campaign, I’d recommend opening with a more personal couple of sentences showing you know your prospect and his business. Then state your proposition. Your second paragraph is the one you copy/paste. And close requesting a meeting. Done.

By: Write the perfect sales letter in 14 proven steps

Write the perfect sales letter in 14 proven steps — Tue, 13 Jul 2010 10:02:37 +0000

[...] sentences can expand on this first sentence to pull the reader into the body copy. Here are 30 sales letter openers for [...]

By: Technical Writing News – Nov 20th | I Heart Technical Writing

Technical Writing News – Nov 20th | I Heart Technical Writing — Mon, 04 Jan 2010 05:34:26 +0000

[...] 31 sales letter openers to kick start your sales pitch [...]