Comments on: 30 sales letter openers to kick start your sales pitch

By: TylerInCMYK

TylerInCMYK — Tue, 13 Jul 2010 21:07:48 +0000

I’m confused. Are these the 30 most-effective or 30 most cliché? One is more useful than the other. Since we’re talking about personalized sales letters and not a direct mail campaign, I’d recommend opening with a more personal couple of sentences showing you know your prospect and his business. Then state your proposition. Your second paragraph is the one you copy/paste. And close requesting a meeting. Done.

By: Write the perfect sales letter in 14 proven steps

Write the perfect sales letter in 14 proven steps — Tue, 13 Jul 2010 10:02:37 +0000

[...] sentences can expand on this first sentence to pull the reader into the body copy. Here are 30 sales letter openers for [...]

By: Technical Writing News – Nov 20th | I Heart Technical Writing

Technical Writing News – Nov 20th | I Heart Technical Writing — Mon, 04 Jan 2010 05:34:26 +0000

[...] 31 sales letter openers to kick start your sales pitch [...]

By: Technical Writing News – Nov 20th | I Heart Tech Docs, Ivan Walsh, Technical Writer

Fri, 20 Nov 2009 14:33:01 +0000

[...] 31 sales letter openers to kick start your sales pitch [...]

By: Dean Rieck

Dean Rieck — Thu, 19 Nov 2009 18:53:41 +0000

Matt,
I get calls from guys like this now and then. They brag (or lie) about how rich and successful they are, want to talk to you forever, then hate anything you do for them. Prima donnas don’t make good clients.

By: Matt Hegedus

Matt Hegedus — Thu, 19 Nov 2009 18:13:40 +0000

Long story short (minus me throwing my cell phone at the wall):

He never runs the ad.

Class act.
Matt H

By: Matt Hegedus

Matt Hegedus — Thu, 19 Nov 2009 18:11:46 +0000

I got a referral gig to this guy who was supposedly worth 37 million dollars.

He wanted an ad to sell his newsletter to WSJ
subscribers. Had a TON of proof. Proven numbers,
tax returns, etc.

I wrote a winner. Sent it to him. And 32 minutes
later I get a call and he’s SCREAMING at me about
the testimonials and proof elements.

Apparently, he doesn’t want his clients real names
being used. So what does he do? He takes out
all the testimonials, adds a lame paragraph about his
company and his vision (that does not fit with the
tfeel of the ad AT ALL), and even changes the
headline to the most lame headline in hist

By: Donovan Owens

Donovan Owens — Thu, 19 Nov 2009 05:13:48 +0000

Very good! Love these. .-= Donovan Owens's last blog ... Busy Women Bootcamps Guarantee =-.