30 sales letter openers to kick start your sales pitch

November 18, 2009 by Dean Rieck
Filed under: Checklists 

sale letter openersThere’s nothing more challenging to a copywriter than taking on a sales letter assignment.

And there’s nothing more discouraging than staring at a blank screen because you have no idea how to get your sales letter started.

I try not to follow any rigid formulas for sales letters, but I do try to keep the opening line short and punchy.

Here are some popular sales letter openers that can help get your creative engine running. If you have some of your own favorites, leave a comment and share it.

  • If you’re like me …
  • Have you noticed …
  • What if …
  • I need your help …
  • Congratulations!
  • You are invited …
  • I have a free gift for you!
  • As you know …
  • Good News!
  • Did you know …
  • Have you ever wished …
  • I’ve enclosed …
  • Believe it or not …
  • Imagine that …
  • If you like _____, you’ll love _____ …
  • Now you can …
  • At last!
  • They think I’m nuts, but …
  • Wouldn’t it be great if …
  • Wow!
  • How would you like to …
  • Looking for … ?
  • Remember when …
  • Ouch!
  • Chances are …
  • When was the last time you …
  • Your _____ is ready. May I sent it?
  • You are part of a unique group …
  • You don’t know me but …
  • Don’t _____ before you _____ …”

Related posts:

  1. P.S. Don’t forget to include a sales letter postscript
  2. How to write the perfect sales letter
  3. 4 practical ways to sell without writing a sales pitch
  4. Storytelling and the greatest sales letter of all time

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Smart Comments

15 Comments on 30 sales letter openers to kick start your sales pitch

  1. Donovan Owens on Nov 19th, 2009 12:13 am
  2. Very good! Love these.
    .-= Donovan Owens’s last blog … Busy Women Bootcamps Guarantee =-.

  3. Matt Hegedus on Nov 19th, 2009 1:11 pm
  4. I got a referral gig to this guy who was supposedly worth 37 million dollars.

    He wanted an ad to sell his newsletter to WSJ
    subscribers. Had a TON of proof. Proven numbers,
    tax returns, etc.

    I wrote a winner. Sent it to him. And 32 minutes
    later I get a call and he’s SCREAMING at me about
    the testimonials and proof elements.

    Apparently, he doesn’t want his clients real names
    being used. So what does he do? He takes out
    all the testimonials, adds a lame paragraph about his
    company and his vision (that does not fit with the
    tfeel of the ad AT ALL), and even changes the
    headline to the most lame headline in hist

  5. Matt Hegedus on Nov 19th, 2009 1:13 pm
  6. Long story short (minus me throwing my cell phone at the wall):

    He never runs the ad.

    Class act.
    Matt H

  7. Dean Rieck on Nov 19th, 2009 1:53 pm
  8. Matt,
    I get calls from guys like this now and then. They brag (or lie) about how rich and successful they are, want to talk to you forever, then hate anything you do for them. Prima donnas don’t make good clients.

    [...] 31 sales letter openers to kick start your sales pitch [...]

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  9. TylerInCMYK on Jul 13th, 2010 5:07 pm
  10. I’m confused. Are these the 30 most-effective or 30 most cliché? One is more useful than the other. Since we’re talking about personalized sales letters and not a direct mail campaign, I’d recommend opening with a more personal couple of sentences showing you know your prospect and his business. Then state your proposition. Your second paragraph is the one you copy/paste. And close requesting a meeting. Done.

  11. lawton chiles on Aug 17th, 2010 3:31 pm
  12. I love the last one especially- Don’t Before You…:)

    Great line.

  13. Eddie Gear on Sep 23rd, 2010 10:57 pm
  14. This is an impressive list Dean, I’m gonna bookmark this one and use it everytime I send out an email.

  15. Gina on Nov 11th, 2010 11:08 pm
  16. I always wonder if an “article” can be modeled after a sales letter. Because isn’t a story appropriate for any mode of writing?

    While a web article is typically more informational and less about getting an immediate direct response, it is still about selling ideas and helping to redirect readers to other sections of the website–often with embedded links.

    It just seems to me that an article would be more effective if it used the techniques of a sales letter.

    Does this make sense? Thanks.

  17. Dean Rieck on Nov 12th, 2010 9:43 am
  18. Gina,
    There is something called an advertorial: http://www.procopytips.com/write-advertorial Is that what you have in mind?

  19. Sharon Deloy on Jul 24th, 2011 12:33 pm
  20. I always delete this type of email message. The only messages I read are those whose headline makes me want to open the email. They say what is contained in the email. None of the listed 30 make me want to explore further.

  21. Dean Rieck on Jul 25th, 2011 10:42 am
  22. Sharon: These are for sales letters, not emails.

  23. Michael Hoppal on Nov 14th, 2011 10:00 pm
  24. I agree with TylerInCMYK. Nearly all of these openers are incredibly trite and tired… and the rest I haven’t read yet.

    I mean, I don’t know a whole heck of a lot about writing direct mail as I do a lot more email promotions (Um, it’s 2011), but I think explaining “It’s for letters” is just a thinly-disguised, poor defense of cliche.