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There’s nothing more challenging to a copywriter than taking on a sales letter assignment.
And there’s nothing more discouraging than staring at a blank screen because you have no idea how to get your sales letter started.
I try not to follow any rigid formulas for sales letters, but I do try to keep the opening line short and punchy.
Here are some popular sales letter openers that can help get your creative engine running. If you have some of your own favorites, leave a comment and share it.
- If you’re like me …
- Have you noticed …
- What if …
- I need your help …
- Congratulations!
- You are invited …
- I have a free gift for you!
- As you know …
- Good News!
- Did you know …
- Have you ever wished …
- I’ve enclosed …
- Believe it or not …
- Imagine that …
- If you like _____, you’ll love _____ …
- Now you can …
- At last!
- They think I’m nuts, but …
- Wouldn’t it be great if …
- Wow!
- How would you like to …
- Looking for … ?
- Remember when …
- Ouch!
- Chances are …
- When was the last time you …
- Your _____ is ready. May I sent it?
- You are part of a unique group …
- You don’t know me but …
- Don’t _____ before you _____ …”
Related posts:
- P.S. Don’t forget to include a sales letter postscript
- How to write the perfect sales letter
- How to write a fundraising letter for Sister Catherine
- 60 powerful offers proven to make sales
Smart Comments
8 Comments on 30 sales letter openers to kick start your sales pitch
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Donovan Owens on
Nov 19th, 2009 12:13 am
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Matt Hegedus on
Nov 19th, 2009 1:11 pm
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Matt Hegedus on
Nov 19th, 2009 1:13 pm
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Dean Rieck on
Nov 19th, 2009 1:53 pm
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Technical Writing News – Nov 20th | I Heart Tech Docs, Ivan Walsh, Technical Writer on
Nov 20th, 2009 9:33 am
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Technical Writing News – Nov 20th | I Heart Technical Writing on
Jan 4th, 2010 12:34 am
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Write the perfect sales letter in 14 proven steps on
Jul 13th, 2010 6:02 am
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TylerInCMYK on
Jul 13th, 2010 5:07 pm
Very good! Love these.
.-= Donovan Owens’s last blog … Busy Women Bootcamps Guarantee =-.
I got a referral gig to this guy who was supposedly worth 37 million dollars.
He wanted an ad to sell his newsletter to WSJ
subscribers. Had a TON of proof. Proven numbers,
tax returns, etc.
I wrote a winner. Sent it to him. And 32 minutes
later I get a call and he’s SCREAMING at me about
the testimonials and proof elements.
Apparently, he doesn’t want his clients real names
being used. So what does he do? He takes out
all the testimonials, adds a lame paragraph about his
company and his vision (that does not fit with the
tfeel of the ad AT ALL), and even changes the
headline to the most lame headline in hist
Long story short (minus me throwing my cell phone at the wall):
He never runs the ad.
Class act.
Matt H
Matt,
I get calls from guys like this now and then. They brag (or lie) about how rich and successful they are, want to talk to you forever, then hate anything you do for them. Prima donnas don’t make good clients.
[...] 31 sales letter openers to kick start your sales pitch [...]
[...] 31 sales letter openers to kick start your sales pitch [...]
[...] sentences can expand on this first sentence to pull the reader into the body copy. Here are 30 sales letter openers for [...]
I’m confused. Are these the 30 most-effective or 30 most cliché? One is more useful than the other. Since we’re talking about personalized sales letters and not a direct mail campaign, I’d recommend opening with a more personal couple of sentences showing you know your prospect and his business. Then state your proposition. Your second paragraph is the one you copy/paste. And close requesting a meeting. Done.
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