Comments on: How to write a mission statement to guide and inspire http://www.procopytips.com/mission-statement Copywriting Tips for Smart Copywriters Fri, 03 Feb 2012 20:30:12 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Nikki May from Web Copywriter http://www.procopytips.com/mission-statement/comment-page-1#comment-7845 Nikki May from Web Copywriter Tue, 28 Sep 2010 08:41:04 +0000 http://www.procopytips.com/?p=1334#comment-7845 Many companies tend to go overboard with their statement…with some companies wanted to include everything about their business in the mission statement. The 4 tips for writing an effective mission statement are very helpful. I have written mission statements for many companies, and what I have found to be strange is that when I interview the CEO, the managing director or marketing director…they all have different views on what should be included in the mission statement. Great piece, thanks Dean. Many companies tend to go overboard with their statement…with some companies wanted to include everything about their business in the mission statement. The 4 tips for writing an effective mission statement are very helpful.

I have written mission statements for many companies, and what I have found to be strange is that when I interview the CEO, the managing director or marketing director…they all have different views on what should be included in the mission statement.

Great piece, thanks Dean.

]]> By: Chris http://www.procopytips.com/mission-statement/comment-page-1#comment-1119 Chris Tue, 09 Feb 2010 23:52:28 +0000 http://www.procopytips.com/?p=1334#comment-1119 Yeah, mission statements are tough. Sometimes they can be just right, right to the point, and well said. But so often they are too long, kinda cheesy. They are tough to write, thanks for the guidelines for writing a good one. :) .-= Chris's last blog ... <a href="http://www.tiresonsale.org/buying-new-tires/discount-tire-stores.html" rel="nofollow">Discount Tire Stores</a> =-. Yeah, mission statements are tough. Sometimes they can be just right, right to the point, and well said. But so often they are too long, kinda cheesy. They are tough to write, thanks for the guidelines for writing a good one. :)
.-= Chris’s last blog … Discount Tire Stores =-.

]]> By: Chrystal @ Happy Mothering http://www.procopytips.com/mission-statement/comment-page-1#comment-989 Chrystal @ Happy Mothering Fri, 05 Feb 2010 15:07:31 +0000 http://www.procopytips.com/?p=1334#comment-989 I worked for a Fortune 20 health care company and EVERYTHING got diced by the legal and regulatory teams if you weren't very careful about your wording. It's about learning what is and is not acceptable in certain industries. .-= Chrystal @ Happy Mothering's last blog ... <a href="http://www.happy-mothering.com/2010/02/letters-to-god.html" rel="nofollow">Letters to God</a> =-. I worked for a Fortune 20 health care company and EVERYTHING got diced by the legal and regulatory teams if you weren’t very careful about your wording. It’s about learning what is and is not acceptable in certain industries.
.-= Chrystal @ Happy Mothering’s last blog … Letters to God =-.

]]> By: Dean Rieck http://www.procopytips.com/mission-statement/comment-page-1#comment-949 Dean Rieck Thu, 04 Feb 2010 22:06:28 +0000 http://www.procopytips.com/?p=1334#comment-949 Copywriter: That's not happened with mission statements, but it sure has with other projects, especially when I'm working with someone in health care, software, or communications. Big, high-visibility companies are the worst for letting the legal team "write copy." Copywriter:
That’s not happened with mission statements, but it sure has with other projects, especially when I’m working with someone in health care, software, or communications. Big, high-visibility companies are the worst for letting the legal team “write copy.”

]]> By: copywriter http://www.procopytips.com/mission-statement/comment-page-1#comment-948 copywriter Thu, 04 Feb 2010 21:50:41 +0000 http://www.procopytips.com/?p=1334#comment-948 Ever found all your hard work gets sliced and diced by the legal team? Ever found all your hard work gets sliced and diced by the legal team?

]]> By: Chrystal @ Happy Mothering http://www.procopytips.com/mission-statement/comment-page-1#comment-932 Chrystal @ Happy Mothering Thu, 04 Feb 2010 15:33:06 +0000 http://www.procopytips.com/?p=1334#comment-932 It depends on the organization and how upper management operates. It can definitely be a political process that everyone wants to have their hands in. But, I've also worked with organizations that give me free range to craft the copy from scratch. Oddly enough, I've found that the larger the organization is, the more upper management wants to be involved. .-= Chrystal @ Happy Mothering's last blog ... <a href="http://www.happy-mothering.com/2010/02/this-is-a-lesson-im-learning-very-quickly.html" rel="nofollow">This is a Lesson I'm Learning Very Quickly...</a> =-. It depends on the organization and how upper management operates. It can definitely be a political process that everyone wants to have their hands in. But, I’ve also worked with organizations that give me free range to craft the copy from scratch. Oddly enough, I’ve found that the larger the organization is, the more upper management wants to be involved.
.-= Chrystal @ Happy Mothering’s last blog … This is a Lesson I’m Learning Very Quickly… =-.

]]> By: Dean Rieck http://www.procopytips.com/mission-statement/comment-page-1#comment-925 Dean Rieck Thu, 04 Feb 2010 14:36:21 +0000 http://www.procopytips.com/?p=1334#comment-925 Chrystal: Just curious ... when you write mission statements, do you write from scratch or edit copy by upper management? This can be a political process, no? Chrystal:
Just curious … when you write mission statements, do you write from scratch or edit copy by upper management? This can be a political process, no?

]]> By: Chrystal @ Happy Mothering http://www.procopytips.com/mission-statement/comment-page-1#comment-924 Chrystal @ Happy Mothering Thu, 04 Feb 2010 14:23:03 +0000 http://www.procopytips.com/?p=1334#comment-924 I couldn't agree with your points more. I spent many years in corporate marketing and this was the same strategy I would use. Now I do a lot of freelance, also mostly corporate, and would suggest other copywriters follow the guidelines you have laid out here! .-= Chrystal @ Happy Mothering's last blog ... <a href="http://www.happy-mothering.com/2010/02/toddler-activities-ziploc-sorbet-and-ice-cream.html" rel="nofollow">Toddler Activities: Ziploc Sorbet and Ice Cream</a> =-. I couldn’t agree with your points more. I spent many years in corporate marketing and this was the same strategy I would use. Now I do a lot of freelance, also mostly corporate, and would suggest other copywriters follow the guidelines you have laid out here!
.-= Chrystal @ Happy Mothering’s last blog … Toddler Activities: Ziploc Sorbet and Ice Cream =-.

]]>