Comments on: 187 marketing terms every copywriter should know http://www.procopytips.com/marketing-terms Copywriting Tips for Smart Copywriters Thu, 09 Sep 2010 17:38:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: How to write the perfect sales letter http://www.procopytips.com/marketing-terms/comment-page-1#comment-483 How to write the perfect sales letter Wed, 23 Dec 2009 06:00:45 +0000 http://www.procopytips.com/?p=341#comment-483 [...] Consider using a headline or Johnson Box. Not every letter will have these elements, but they are ideal for telegraphing your offer or a clear benefit statement. Just remember that they make your letter look less personal and more like advertising. Just in case, you can find the definition of “Johnson Box” here. [...] [...] Consider using a headline or Johnson Box. Not every letter will have these elements, but they are ideal for telegraphing your offer or a clear benefit statement. Just remember that they make your letter look less personal and more like advertising. Just in case, you can find the definition of “Johnson Box” here. [...]

]]> By: Dean Rieck http://www.procopytips.com/marketing-terms/comment-page-1#comment-424 Dean Rieck Thu, 10 Dec 2009 21:18:41 +0000 http://www.procopytips.com/?p=341#comment-424 Timo, Glad to help. Of course, there are hundreds more terms every copywriter should know, but I didn't want to get carried away. Timo,
Glad to help. Of course, there are hundreds more terms every copywriter should know, but I didn’t want to get carried away.

]]> By: Timo Jäppinen http://www.procopytips.com/marketing-terms/comment-page-1#comment-423 Timo Jäppinen Thu, 10 Dec 2009 19:06:50 +0000 http://www.procopytips.com/?p=341#comment-423 Dean, Thanks for putting this list up. It goes straight to my bookmarks. Best, Timo Dean,

Thanks for putting this list up. It goes straight to my bookmarks.

Best,

Timo

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