Who is Lorem Ipsum?

October 7, 2009 by Dean Rieck
Filed under: Design 

Lorem IpsumLorem Ipsum is a famous copywriter noted for his indecipherable but hypnotic advertising copy. He is best know for this unique bit of writing:

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Now that’s what I call powerful copy.

Okay, I’m joking. That’s not really ad copy. And Lorem Ipsum isn’t a person. It’s just the first two words in a block of “dummy copy” used by designers to show where the text goes in a layout.

The Web site Lorem Ipsum explains:

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

This is one of those little design secrets that every copywriter should know so you don’t embarrass yourself by actually asking, “Who is Lorem Ipsum?”

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Smart Comments

One Comment on Who is Lorem Ipsum?

  1. Josh Boxer on Oct 9th, 2009 10:11 pm
  2. I always wondered what Lorem Ipsum was. I saw it on people’s fresh hot off the press blogs. You can tell an ambitious blogger from just a stand in as they will let their site just sit there for weeks with the jibberish Lorem speal.

    Thank you for the history.