Comments on: The hidden motivators that make people buy stuff

By: Funding a Company with a Strong Value Proposition, a Guide for VCs

Funding a Company with a Strong Value Proposition, a Guide for VCs — Thu, 17 Jun 2010 02:44:36 +0000

[...] customer will base buying decisions on emotion rather than logic. Most advertisers will attest to that fact, and a very interesting new research project released last month by Raj Raghunathan and Szu-Chi [...]

By: Why aren’t more direct sales consultants succeeding in their business? « Marketing Direct Sales

Fri, 14 May 2010 20:39:41 +0000

[...] There’s a whole psychology behind marketing i.e. what motivates your prospects and how they make decisions. Here’s a great article on the psychology of buyers- The Hidden Motivators that Make People Buy Stuff. [...]

By: james

james — Tue, 20 Apr 2010 22:17:57 +0000

just signed up–so far the experience has been very pleasurable. Haven’t had a chance to look around too much but this article was very helpful…and dont be shy–I don’t mind you trying to sell me some stuff once in a while too—e-book bundles, why doesn’t anyone sell e-book bundles, call ten of your copywriting friends, add your own, and name a price, sir. I shall be waiting.

By: Joshua Black | The Underdog Millionaire

Joshua Black | The Underdog Millionaire — Mon, 19 Apr 2010 18:35:37 +0000

Great post on the emotions of purchasing. Too many small business owners lose sight of this fact when they are trying to get a product off the ground.

It’s just like the old saying “Don’t tell me about your weed killer. Tell me about my crabgrass.”

People are much more likely to spend money to cure a pain than they will to provide pleasure. It’s really easy to put off a vacation when the money gets tight, but if the roof is leaking the one that gets there the fastest is the one that gets the sale.

-Joshua Black
The Underdog Millionaire

By: Chris Mower

Chris Mower — Mon, 19 Apr 2010 14:47:14 +0000

Hey! Sweet post. It’s interesting to see how many times people forget about the emotional reasons for a purchase. Most of the written ads I read have too much logic in them and not enough emotion… I’ve also seen the opposite of that where it’s all emotion and no logic…

Both cases are menos effectivo.

The most effective sales letters I’ve found are the ones with a healthy balance of emotional and logical decision purchases. The emotional helps the buyer to pull out his wallet. The logical helps comfort the purchase.

Thanks for sharing. You’re articles are always top notch.