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	<title>Pro Copy Tips</title>
	<link>http://www.procopytips.com</link>
	<description>Copywriting Tips for Smart Copywriters</description>
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		<title>Why copywriting is like reality TV</title>
		<description><![CDATA[Hmm. I&#8217;ve use a lot of analogies over the years to discuss copywriting, but never reality TV. But Tiffany Markman brings up some good points and gives us all a different perspective as she wades into the swamp of today&#8217;s most popular TV genre. *** I say ‘reality TV’. You think of several good-looking people [...]


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		<link>http://www.procopytips.com/why-copywriting-is-like-reality-tv</link>
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		<title>Information Overload: A copywriter&#8217;s worst enemy and 8 ways to avoid it</title>
		<description><![CDATA[We live in the information age. And boy do we get blasted with information. It’s dumped on us by the truckload. Three pounds of stuff in the mailbox a day. 507 TV channels to flip through to find the weather report. 623 email messages selling male enhancement pills. And that’s only a fraction of the [...]


Related posts:<ol><li><a href='http://www.procopytips.com/avoid-content-mills' rel='bookmark' title='3 ways to attract higher paying clients and avoid the $10 content mills'>3 ways to attract higher paying clients and avoid the $10 content mills</a></li>
<li><a href='http://www.procopytips.com/break-rules' rel='bookmark' title='Rules schmules: 11 rebellious ways to electrify your copy'>Rules schmules: 11 rebellious ways to electrify your copy</a></li>
<li><a href='http://www.procopytips.com/write-about-people' rel='bookmark' title='Why smart copywriters write about people'>Why smart copywriters write about people</a></li>
</ol>]]></description>
		<link>http://www.procopytips.com/information-overload</link>
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		<title>7 easy time management tips for copywriters</title>
		<description><![CDATA[Time management isn&#8217;t something they teach in school and it&#8217;s not something most copy gurus talk about. So even if you&#8217;re the most brilliant copywriter on the planet, you won&#8217;t get very far if you&#8217;re piddling away all the hours in your workday. Here are some time management tips specifically for copywriters: Eliminate distractions. Turn [...]


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<li><a href='http://www.procopytips.com/computer-meltdown' rel='bookmark' title='Computer meltdown: 5 lessons for copywriters'>Computer meltdown: 5 lessons for copywriters</a></li>
<li><a href='http://www.procopytips.com/writing-workflow' rel='bookmark' title='7 writing workflow tips to double your writing speed'>7 writing workflow tips to double your writing speed</a></li>
</ol>]]></description>
		<link>http://www.procopytips.com/time-management-tips</link>
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		<title>Freelance Endgame: 5 smart moves for &#8220;retirement&#8221;</title>
		<description><![CDATA[So. Where do you see yourself in 10 years? I know that sounds like one of those nightmare job interview questions, but it&#8217;s worth asking yourself. Where do you see yourself in 10 years? 20 years? 30 years? What&#8217;s the endgame for your freelance career? To me, freelancing is a little like playing chess. That&#8217;s [...]


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<li><a href='http://www.procopytips.com/job-hunting' rel='bookmark' title='The freelancer&#8217;s quick job hunting guide &#8211; Part 1'>The freelancer&#8217;s quick job hunting guide &#8211; Part 1</a></li>
<li><a href='http://www.procopytips.com/go-freelance' rel='bookmark' title='Is it time to go freelance?'>Is it time to go freelance?</a></li>
</ol>]]></description>
		<link>http://www.procopytips.com/freelance-endgame</link>
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		<title>Dear Client: A letter from your freelance copywriter</title>
		<description><![CDATA[I&#8217;ve been pretty lucky to work with mostly good clients over the years. But every now and then, like everyone else, I get one who ends up being a pain in the butt. Tiffany Markman shows how to share your feelings with those sort of clients. Though I don&#8217;t recommend you actually send a letter [...]


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<li><a href='http://www.procopytips.com/time-eating-clients' rel='bookmark' title='8 time-eating freelance client species to avoid'>8 time-eating freelance client species to avoid</a></li>
<li><a href='http://www.procopytips.com/freelance-client-speak' rel='bookmark' title='Translating freelance &#8220;Client Speak&#8221; into plain English'>Translating freelance &#8220;Client Speak&#8221; into plain English</a></li>
</ol>]]></description>
		<link>http://www.procopytips.com/dear-client</link>
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		<title>How to create a copywriting winner step-by-step</title>
		<description><![CDATA[Few people view writing as a competitive activity. However, if you embark on a freelance career and choose to handle direct response projects, such as direct mail, you will eventually face a competitive challenge. It will probably go something like this: Client: &#8220;Do you handle direct mail?&#8221; You: &#8220;Yes I do.&#8221; Client: &#8220;Good. We have [...]


Related posts:<ol><li><a href='http://www.procopytips.com/copywriter-notes' rel='bookmark' title='A 9-step copywriter&#8217;s guide for taking effective notes'>A 9-step copywriter&#8217;s guide for taking effective notes</a></li>
<li><a href='http://www.procopytips.com/copywriting-ideas' rel='bookmark' title='Blab and blather your way to great copywriting ideas'>Blab and blather your way to great copywriting ideas</a></li>
<li><a href='http://www.procopytips.com/manage-email' rel='bookmark' title='Merlin&#8217;s 5-step method for managing your email inbox'>Merlin&#8217;s 5-step method for managing your email inbox</a></li>
</ol>]]></description>
		<link>http://www.procopytips.com/create-a-winner</link>
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		<title>How to write &#8220;hot button&#8221; sales copy in a recession</title>
		<description><![CDATA[Writing sales copy can be challenging even when times are good. But when the economy hits the skids, writing copy that actually sells can be downright hard. No worries. Barry Densa has some advice about this to make things a little easier. *** There are, as you may have heard, 13 human motivators, or “hot [...]


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<li><a href='http://www.procopytips.com/write-snappy-headlines' rel='bookmark' title='How to write snappy headlines that make sales'>How to write snappy headlines that make sales</a></li>
<li><a href='http://www.procopytips.com/write-hype-copy' rel='bookmark' title='Hype copy that sells and how to write it'>Hype copy that sells and how to write it</a></li>
</ol>]]></description>
		<link>http://www.procopytips.com/hot-button-sales-copy</link>
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		<title>4 practical ways to sell without writing a sales pitch</title>
		<description><![CDATA[It was a busy Thursday morning. I had just finished answering about 50 emails when one more message landed in my inbox. It was a from Donnie Bryant, who said he has just finished reading The Art of Zen Copywirting and offered me another take on the subject. I liked it. And I think you [...]


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<li><a href='http://www.procopytips.com/cedar-plank-selling' rel='bookmark' title='How to sell by not selling: the secret of the cedar plank'>How to sell by not selling: the secret of the cedar plank</a></li>
<li><a href='http://www.procopytips.com/sales-letter-openers' rel='bookmark' title='30 sales letter openers to kick start your sales pitch'>30 sales letter openers to kick start your sales pitch</a></li>
</ol>]]></description>
		<link>http://www.procopytips.com/sell-without-selling</link>
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		<title>The Art of Zen Copywriting &#8211; Part 2</title>
		<description><![CDATA[In part 1 of this post, we considered what many copywriters might think is a radical idea: hard sell copy isn&#8217;t always the best option. Why? Because it&#8217;s overused, it can destroy your credibility, and many copywriters just don&#8217;t feel comfortable being so aggressive. We also looked at 4 basic principles behind the idea of [...]


Related posts:<ol><li><a href='http://www.procopytips.com/zen-copywriting-1' rel='bookmark' title='The Art of Zen Copywriting &#8211; Part 1'>The Art of Zen Copywriting &#8211; Part 1</a></li>
<li><a href='http://www.procopytips.com/credible-copwriting' rel='bookmark' title='Credible copywriting: Who ya&#8217; gonna trust?'>Credible copywriting: Who ya&#8217; gonna trust?</a></li>
<li><a href='http://www.procopytips.com/copywriting-formula' rel='bookmark' title='Sell anything with this universal copywriting formula'>Sell anything with this universal copywriting formula</a></li>
</ol>]]></description>
		<link>http://www.procopytips.com/zen-copywriting-2</link>
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	<item>
		<title>The Art of Zen Copywriting &#8211; Part 1</title>
		<description><![CDATA[I originally wrote this 2-part post for Copyblogger. But I thought readers here may enjoy it as well. If you&#8217;re like most copywriters, you truly want to help your clients (or help yourself) sell more products and services. Your instinct will be to write the sort of hard sell copy you&#8217;ve seen so much of, [...]


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<li><a href='http://www.procopytips.com/copywriting-judo' rel='bookmark' title='5 copywriting judo moves every copywriter should know'>5 copywriting judo moves every copywriter should know</a></li>
<li><a href='http://www.procopytips.com/convincing-the-gatekeeper' rel='bookmark' title='Convincing the gatekeeper: writing copy for the real decision maker'>Convincing the gatekeeper: writing copy for the real decision maker</a></li>
</ol>]]></description>
		<link>http://www.procopytips.com/zen-copywriting-1</link>
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