Comments on: 10 secrets for writing “open me” envelope teaser copy http://www.procopytips.com/envelope-teaser-copy Copywriting Tips for Smart Copywriters Tue, 07 Feb 2012 18:35:31 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Fascinations: The art of writing compelling teaser copy http://www.procopytips.com/envelope-teaser-copy/comment-page-1#comment-17297 Fascinations: The art of writing compelling teaser copy Sat, 16 Apr 2011 04:21:34 +0000 http://www.procopytips.com/?p=1415#comment-17297 [...] Related posts:10 secrets for writing “open me” envelope teaser copy [...] [...] Related posts:10 secrets for writing “open me” envelope teaser copy [...]

]]> By: Dean Rieck http://www.procopytips.com/envelope-teaser-copy/comment-page-1#comment-5017 Dean Rieck Thu, 17 Jun 2010 22:00:24 +0000 http://www.procopytips.com/?p=1415#comment-5017 Bradlee, A plain, hand-addressed envelope is a good tactic. But it's not a one-size-fits-all solution. Bradlee,
A plain, hand-addressed envelope is a good tactic. But it’s not a one-size-fits-all solution.

]]> By: Bradlee LaDaugheg http://www.procopytips.com/envelope-teaser-copy/comment-page-1#comment-5015 Bradlee LaDaugheg Thu, 17 Jun 2010 20:03:08 +0000 http://www.procopytips.com/?p=1415#comment-5015 If you want your direct mail envelope opened, forget all the hype and nonsense in this article. Instead, use a plain white envelope, and have it HAND-ADDRESSED by a HUMAN. Mail FIRST-CLASS. ADDRESS it to a PERSON whenever possible. This approach will give you an open rate 10x or more the typical direct mail approach. It will get your letter around gate-keepers and into the hands of the people you're trying to reach. It is an order of magnitude more expensive but the returns will also be an order of magnitude better. If you want your direct mail envelope opened, forget all the hype and nonsense in this article. Instead, use a plain white envelope, and have it HAND-ADDRESSED by a HUMAN. Mail FIRST-CLASS. ADDRESS it to a PERSON whenever possible.

This approach will give you an open rate 10x or more the typical direct mail approach. It will get your letter around gate-keepers and into the hands of the people you’re trying to reach. It is an order of magnitude more expensive but the returns will also be an order of magnitude better.

]]> By: Tweets that mention 10 secrets for writing “open me” envelope teaser copy -- Topsy.com http://www.procopytips.com/envelope-teaser-copy/comment-page-1#comment-5011 Tweets that mention 10 secrets for writing “open me” envelope teaser copy -- Topsy.com Thu, 17 Jun 2010 14:17:12 +0000 http://www.procopytips.com/?p=1415#comment-5011 [...] This post was mentioned on Twitter by Lori Heimburger, Dean Rieck. Dean Rieck said: 10 secrets for writing “open me” envelope teaser copy http://ht.ly/17M5gq [...] [...] This post was mentioned on Twitter by Lori Heimburger, Dean Rieck. Dean Rieck said: 10 secrets for writing “open me” envelope teaser copy http://ht.ly/17M5gq [...]

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