Double your reading speed with this odd little trick
Copywriting isn’t just about writing, it’s also about reading. A lot of reading.
If you’re like me, you’ll spend anywhere from 25% to 50% of every project reading background materials, ads, reports, surveys, and notes. And then there are the books, blog posts, articles, and other things you’ll read to stay current.
Obviously, the faster you can read, the more productive you can be. If you can double your reading speed, you can double your productivity.
There are many things you can do to read faster, but I’ve learned one of the most important is to stop subvocalizing. Say what?
Subvocalizing is pronouncing every word you read, either under your breath or in your head. By learning how to read visually, seeing words and grasping their meaning without the sound of the word, you can double your reading speed.
This is easier said than done. So here is a video that demonstrates a weird trick to help you get out of the subvocalizing habit and boost your reading speed. (You may not want to do this when people are around. They might start to worry about your sanity.)
Do you have any other tricks for reading faster?