Dazzle Your Clients and Double Your Income

October 25, 2010 by Dean Rieck
Filed under: Freelancing 

Dazzle Your Clients and Double Your IncomeThis is an excerpt from my just published free report, 12 Astonishingly Simple Ways to Dazzle Your Clients & Double Your Income.

I encourage you to download it now and share it with your friends.

***

If you’re like most freelance copywriters, you’re making a grave mistake that costs you thousands of dollars a year.

What is this mistake?

It’s what sales people call “churn and burn.”

That means finding a prospect, turning them into a client, getting paid for a project, then having to find a new prospect to turn into a client for a new paying project, and so on.

Obviously you don’t do this all the time. You probably have at least one or two clients who hire you for more than one project. But it’s likely that you’re churning clients more than you should.

It’s not hard to understand.

After you’ve completed one project, you’d love for the client to hand over another project, but when they don’t, the natural reaction is to find another client.

I’m not saying you shouldn’t be attracting new clients. You should. But if you’re targeting and landing good clients, the sort who have a lot of work and could easily hire you repeatedly, and you’re not getting repeat business, there’s a problem.

And the problem is two-fold.

First, if good clients are not hiring you repeatedly, it means you’re not doing enough to make them want to work with you again and again. You may be doing your job well, but sometimes good work just isn’t enough.

According to a U.S. News and World Report article published a few years ago, when clients move from one service provider to another, it’s almost never because something terrible happens. It’s generally for no particular reason.

There are a few specific reasons a client may fail to hire you again. For example, your contact may get another job, a competitor may win their business, or you may do something your client doesn’t like.

But most of the time, you won’t get repeat projects for no special reason at all.

They can’t say exactly why. They just have a vague feeling that they aren’t satisfied. They don’t feel an overwhelming urge to hire you again.

Second, by not getting repeat business, you are forced to churn and burn. The endless cycle of chasing clients to get projects can quickly burn you out and suck the life out of your freelance business.

If you’ve been freelancing for even a few months, you know how much time and effort goes into landing clients.

You have to market yourself to your chosen niche, establish a reputation, reach out to potential clients, provide information and estimates, possibly meet with them in person, and share samples of your past work. Then you often have to follow up with them for weeks or months.

You can easily spend more time gaining a client than you do completing the project you’re eventually hired to do.

So if you’re in a cycle of landing an endless stream of new clients in order to get paying projects, you can spend half or more of your time not writing and not getting paid.

The bottom line: Even if you do competent work, you’re going to lose repeat projects. When you lose repeat projects, you’ll have to churn and burn. And when you churn and burn, you’ll dramatically reduce your earning potential.

So what can you do? Simple: Dazzle your clients!

I’ve prepared a 26-page report that shows you how. It’s free. I’m not selling anything. No strings attached. No affiliate links. I just want to help you build your freelance business.

In fact, not only do I want you to download this report. I encourage you to share it with others. Email it to your friends. Post it to your blog. Package it with products you’re selling. Distribute it freely any way you like.

All I ask is that you keep it intact, unedited, unaltered, and deliverable just as it is, a PDF document. And if you use excerpts, just include a link back to http://www.procopytips.com. Fair enough?

Click here to download the report. And tell me what you think.

Related posts:

  1. The freelance guide to working with clients that SUCK
  2. 15 little secrets your freelance clients won’t tell you
  3. How to write for public sector clients (without going crazy)
  4. Can you get freelance clients with social networking?
  5. 7 freelance tricks to get new clients fast

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Smart Comments

16 Comments on Dazzle Your Clients and Double Your Income

  1. Barbara Ling, Virtual Coach on Oct 26th, 2010 9:45 am
  2. The list you offer on Page 7 of your free report is, well, dazzling – something every smart business individual should adopt for their own best area practices.

    Oh, and regarding Google searches, there’s a great advanced operator Google cheatsheet available at http://www.googleguide.com/advanced_operators_reference.html . Good stuff!

  3. Dean Rieck on Oct 26th, 2010 11:05 am
  4. Thanks, Barbara. That’s a great reference.

  5. lawton chiles on Oct 26th, 2010 11:45 am
  6. Dean-this is wonderful. I’ve posted it to StumbleUpon and Dugg it for you.

    Keep rockin’

    Lawton

  7. Dean Rieck on Oct 26th, 2010 11:55 am
  8. Lawton,
    Much appreciated.

  9. Sally Bagshaw on Oct 26th, 2010 8:54 pm
  10. Great resource, thanks Dean.

  11. Donnie Bryant on Oct 29th, 2010 3:41 am
  12. Thanks for sharing this, Dean.

    Top-notch, actionable information any freelancer can use to improve his or her business.

    Who says free is dead….?

  13. Ed Estlow on Oct 29th, 2010 10:33 am
  14. Infinite value Dean! Enormous benefit / zero cost. Thanks tons!
    -Ed

  15. Dean Rieck on Oct 29th, 2010 11:21 am
  16. Donnie, Ed:
    My pleasure. Pass it on to others. Tweet it. Link to it. It’s meant to circulate.

  17. Arvid Westfelt on Nov 5th, 2010 6:21 am
  18. Fantastic advice Dean! I’ll make sure every consultant in Sweden reads it.

  19. Dean Rieck on Nov 5th, 2010 11:19 am
  20. Thanks, Arvid.

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  21. Cathy on Jul 25th, 2011 2:46 am
  22. I have spent, literally, all day on your blog. I have gleaned words of wisdom from almost every page I have visited (the tools page didn’t do much for me but I don’t do direct mail. I stick to just a couple of tools that have, up to this point, worked well for me…that might change eventually though.)

    I am downloading my copy now and cannot wait to read it! I can’t even begin to tell you how invaluable your site is. I have been churning and burning pretty consistently for two years now and was pretty much done. Really done. So, if my beginning comments sound a little desperate, lol, that’s because they were. I was so fed up with the hours and hours I work, so fed up with not getting any time with the family that I work so hard to take care of, so tired of clients that want me to work for them instead of with them…you get the idea. Anyway, reading your blog today has renewed my hope and given me new direction.

    I think it is so important that you know how much of a difference you have made by providing information that really is useful in a very practical way. I have new direction and new focus – growing my business and working with clients instead of just moving from one client, working for them for little pay and being so frustrated I could combust. Thank you for everything you do. It really is amazing!

  23. Dean Rieck on Jul 25th, 2011 10:51 am
  24. Cathy: I’m glad I could help in some small way.

  25. Courtney Ramirez on Feb 10th, 2012 8:05 pm
  26. Dan I want to reach through the screen and hug you! The questions are just what I’ve been looking for to enhance my intake process. Thanks!!