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	<title>Comments on: 7 clever copywriting tricks to captivate your readers</title>
	<atom:link href="http://www.procopytips.com/copywriting-tricks/feed" rel="self" type="application/rss+xml" />
	<link>http://www.procopytips.com/copywriting-tricks</link>
	<description>Copywriting Tips for Smart Copywriters</description>
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		<title>By: Joshua Black</title>
		<link>http://www.procopytips.com/copywriting-tricks/comment-page-1#comment-3287</link>
		<dc:creator>Joshua Black</dc:creator>
		<pubDate>Wed, 07 Apr 2010 14:17:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.procopytips.com/?p=1373#comment-3287</guid>
		<description>Dean,

I really like your writing tips today in Copyblogger. It&#039;s nice to get some back-to-basics old school copywriting tips when everyone is so focused on the web these days. 

The old stuff still works and it will keep working. Great site.

-Joshua Black
The Underdog Millionaire
.-= Joshua Black&#039;s last blog ... &lt;a href=&quot;http://feedproxy.google.com/~r/TheUnderdogMillionaireBlog/~3/RvAlC2YjRwE/make-your-sales-letters-memorable-like-a-pop-song&quot; rel=&quot;nofollow&quot;&gt;Make Your Sales Letters Memorable Like a Pop Song?&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Dean,</p>
<p>I really like your writing tips today in Copyblogger. It&#8217;s nice to get some back-to-basics old school copywriting tips when everyone is so focused on the web these days. </p>
<p>The old stuff still works and it will keep working. Great site.</p>
<p>-Joshua Black<br />
The Underdog Millionaire<br />
.-= Joshua Black&#8217;s last blog &#8230; <a href="http://feedproxy.google.com/~r/TheUnderdogMillionaireBlog/~3/RvAlC2YjRwE/make-your-sales-letters-memorable-like-a-pop-song" rel="nofollow">Make Your Sales Letters Memorable Like a Pop Song?</a> =-.</p>
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		<title>By: Dean Rieck</title>
		<link>http://www.procopytips.com/copywriting-tricks/comment-page-1#comment-3200</link>
		<dc:creator>Dean Rieck</dc:creator>
		<pubDate>Mon, 05 Apr 2010 21:10:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.procopytips.com/?p=1373#comment-3200</guid>
		<description>Russell, 
Shhh. Don&#039;t tell people there is some actual slight of hand going on.</description>
		<content:encoded><![CDATA[<p>Russell,<br />
Shhh. Don&#8217;t tell people there is some actual slight of hand going on.</p>
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	<item>
		<title>By: Russell</title>
		<link>http://www.procopytips.com/copywriting-tricks/comment-page-1#comment-3197</link>
		<dc:creator>Russell</dc:creator>
		<pubDate>Mon, 05 Apr 2010 19:14:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.procopytips.com/?p=1373#comment-3197</guid>
		<description>Thew close-up magicians I knew told me it was all about distracting from what&#039;s really happening ... (lol)
.-= Russell&#039;s last blog ... &lt;a href=&quot;http://nwsheffield.org/2010/04/05/stannington-band-charity-concert-clip/&quot; rel=&quot;nofollow&quot;&gt;Stannington Band charity concert clip&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Thew close-up magicians I knew told me it was all about distracting from what&#8217;s really happening &#8230; (lol)<br />
.-= Russell&#8217;s last blog &#8230; <a href="http://nwsheffield.org/2010/04/05/stannington-band-charity-concert-clip/" rel="nofollow">Stannington Band charity concert clip</a> =-.</p>
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	<item>
		<title>By: Dean</title>
		<link>http://www.procopytips.com/copywriting-tricks/comment-page-1#comment-3194</link>
		<dc:creator>Dean</dc:creator>
		<pubDate>Mon, 05 Apr 2010 15:31:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.procopytips.com/?p=1373#comment-3194</guid>
		<description>Dean - Thanks for the tips. I hadn&#039;t considered deliberately ending a letter page mid-sentence - good idea.

With letters, I always break up copy with benefit-led sub-headings. That way even skim-readers can get the main sales message.

Wherever possible, I go for 1-piece mailers, from postcards to roll-folds. In general I think they work more quickly than a letter in an envelope. In certain instances though, I think a letter pack is essential.
.-= Dean&#039;s last blog ... &lt;a href=&quot;http://www.londoncopywriter.co.uk/index.php/2010/03/paul-you-don%E2%80%99t-forget-a-truly-great-idea/&quot; rel=&quot;nofollow&quot;&gt;Paul: You Don’t Forget A Truly Great Idea&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Dean &#8211; Thanks for the tips. I hadn&#8217;t considered deliberately ending a letter page mid-sentence &#8211; good idea.</p>
<p>With letters, I always break up copy with benefit-led sub-headings. That way even skim-readers can get the main sales message.</p>
<p>Wherever possible, I go for 1-piece mailers, from postcards to roll-folds. In general I think they work more quickly than a letter in an envelope. In certain instances though, I think a letter pack is essential.<br />
.-= Dean&#8217;s last blog &#8230; <a href="http://www.londoncopywriter.co.uk/index.php/2010/03/paul-you-don%E2%80%99t-forget-a-truly-great-idea/" rel="nofollow">Paul: You Don’t Forget A Truly Great Idea</a> =-.</p>
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