Comments on: Cut research time in half with this copywriting checklist

By: Cynthia Bingaman

Cynthia Bingaman — Thu, 29 Apr 2010 14:33:49 +0000

I’ve been using a variation of this list as my client questionnaire for years. It really does streamline the process for both the client and the copywriter and forces client to think about their target market and how they think.

Another good question: Pretend you’re a prospect, and think about how the company can best convince you that said company offers the best solution/service/product?

By: The copywriter’s real job isn’t writing. | Tiffany Markman | Copywriting - Editing - Corporate Training | Sandton - Johannesburg

Mon, 29 Mar 2010 08:27:09 +0000

[...] Pens. And if you’d like to check out Dean Rieck’s free copywriter’s cheat sheet, click here. It’s [...]

By: Prabu Rajasekaran

Prabu Rajasekaran — Wed, 03 Mar 2010 15:21:56 +0000

Hi Dean,

This is a useful list no doubt. Can I put this up in my website?

Thanks, btw, for being so thoughtful.

Prabu!
.-= Prabu Rajasekaran’s last blog … Hello world! =-.

By: Dean Rieck

Dean Rieck — Thu, 01 Oct 2009 20:42:23 +0000

Sara,
I’ve created specialized lists, too. I used to do a lot of software marketing (when most of it was sold by mail) and created a list exclusively for those projects. Saved me a ton of time.

By: Sara

Sara — Thu, 01 Oct 2009 16:30:47 +0000

Excellent resource. One I will definitely use. Thank you!

By: Dean Rieck

Dean Rieck — Mon, 28 Sep 2009 15:33:10 +0000

Well, the post was easy. I’ve used this form for many years. It helps me and my clients. When I start a project, I often refer the client to a page on my website where I have this checklist. It helps them prepare for our pre-project interview.

By: lawton chiles

lawton chiles — Mon, 28 Sep 2009 15:16:32 +0000

Dean, great post buddy-i will print this out and go through it the next time I have to slave away on a sales letter-which should be soon!

Thanks for taking the time to put this together-it means a lot.