30 copywriting blogs that are actually worth reading

September 18, 2009 by Dean Rieck
Filed under: Inspiration 

There are zillions of copywriting blogs out there. Most fall into one of four categories:

  • Blogs used to promote a copywriter’s services.
  • Blogs by people who primarily want to sell you money-making stuff related to copywriting.
  • Blogs that say they’re about copywriting but seldom provide any usable copywriting advice.
  • Blogs on copywriting by people overseas who can’t write in English very well.

I’m not criticizing any of these blogs. They all have their purpose (except maybe the last category). It’s just that it’s harder than you might think to find good blogs with useful copywriting tips.

Here are 30 blogs (in no particular order) that do offer advice on copywriting.

I added Pro Copy Tips just in case you copy or bookmark this list. I didn’t want to get left out. :)

Dean Rieck’s Pro Copy Tips
Kristen King’s Inkthinker
Bob Bly’s Bly.com Blog
Brian Clark’s copyblogger
Peter Stone’s Blog
Dianna Huff’s B2B MarCom Writer Blog
Charles Brown’s Dynamic Copywriting
Michael Stelzner’s Writing White Papers
Nick Usborne’s Excess Voice
Thomas Chandler’s Copywriter Underground
Matt Ambrose’s The Copywriter’s Crucible
David Garfinkel’s World Copywriting Blog
Nicky Jameson On Copywriting, Marketing, Tech and Social Media
Copywrite, Ink.
Written Expressions
Men with Pens
The Copywriting Maven
Freelance Writing Business Blog
Copy Break
Maximum Results Copywriting
Helpinthecity’s Copywriting Blog
Freelance Copywriters Blog
Turner Ink Copywriting Blog
NLP Language Patterns for Advertising
Miguel Alvarez’s Copywriting.com
Marketing Words Copywriting Blog (on SEO Copywriting)
Stephen Dean’s Copywriting Blog
Divine Write
American Copywriter
Copywriting That Sells High Tech Blog

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Smart Comments

35 Comments on 30 copywriting blogs that are actually worth reading

  1. Matt Ambrose on Sep 21st, 2009 12:03 pm
  2. Hi Dean,

    Thanks very much for including me in your list. I feel flattered to be listed amongst such well respected names.

    Matt aka The Copywriter’s Crucible
    .-= Matt Ambrose’s last blog … Why You Should Redefine Your Services to Attract More Clients (and Better Pay) =-.

  3. Dean Rieck on Sep 21st, 2009 5:32 pm
  4. Matt,
    My pleasure. I’ve read copywriting blogs for a while now but didn’t realize until I started doing research for this blog how few good blogs there are on copywriting. So this list isn’t just 30 blogs…it’s THE 30 blogs that in my opinion have something to offer.

  5. Stephen Dean on Sep 23rd, 2009 3:50 am
  6. Sweet, thanks! I’ve subscribed to your feed, looks like some great content.
    .-= Stephen Dean’s last blog … Why Goal Setting Sucks, Sometimes, I Think. =-.

  7. Dean Rieck on Sep 23rd, 2009 9:25 am
  8. Stephen,
    I’m glad to have you as a subscriber.

  9. Roberta Rosenberg on Sep 25th, 2009 10:16 am
  10. Thanks for the inclusion on such a stellar list of copy comrades, Dean – I’m honored and flattered! :)
    .-= Roberta Rosenberg’s last blog … Friday Video Funnies: Twitteleh: Twitter for Your Jewish Mother =-.

  11. Dean Rieck on Sep 25th, 2009 10:20 am
  12. Don’t be so humble, Roberta. You have a fantastic blog. It’s always informative and fun.

  13. James Chartrand - Men with Pens on Sep 27th, 2009 9:08 pm
  14. Hey, thanks for including us on the list, Dean. Plus, thanks for the list, period! There are a couple of names on there I’m not familiar with, but I’ll be checking them out.

    .-= James Chartrand – Men with Pens’s last blog … What’s Your Style of Writer Underpants? =-.

  15. Janice King on Sep 29th, 2009 7:35 pm
  16. Thanks for including my Copywriting That Sells High Tech and Freelance Writing Business blogs on your list. I read several of the others you noted and now have others to explore. Your list will be a great help to other writers.


  17. Dean Rieck on Sep 29th, 2009 10:10 pm
  18. My pleasure, Janice. I’ve been a lurker on your blog for a while. :)

  19. Rich Becker on Sep 30th, 2009 10:04 pm
  20. Great list Dean. I love that you included a healthy mix of classic and up-and-coming talents. There’s a lot to be learned here.

    All my best,

    [...] 30 Copywriting Blogs Worth Reading. Want to skip the creative writing and journo sites—and hone-in on copywriters only? Check out this post compiled by direct marketing creative @DeanRieck. [...]

  21. Ryan Healy on Jan 7th, 2010 4:24 pm
  22. Nice list, Dean. Thanks for putting it together.

    Michel Fortin’s blog didn’t make the cut, huh? He writes an excellent, highly-trafficked copywriting blog.


    Ryan Healy
    .-= Ryan Healy’s last blog … How Taxes Kill Business =-.

  23. Dean Rieck on Jan 7th, 2010 6:03 pm
  24. Ryan,
    Whenever you make a list, you’re going to leave somebody out. I didn’t say these were the ONLY blogs worth reading.

  25. TwittLink - Your headlines on Twitter on Jan 7th, 2010 6:40 pm
  26. [...] Tweets about this great post on TwittLink.com [...]

  27. Miguel Alvarez on Jan 7th, 2010 8:06 pm
  28. @Dean

    Thank you so much for including my blog on this list. I’m humbled to be listed among so many amazing copywriters.

    Miguel Alvarez
    .-= Miguel Alvarez’s last blog … You SHOULD use hype in copywriting! =-.

  29. Andrew Nattan on Jan 8th, 2010 7:52 am
  30. Excellent spot with Turner Ink!

    I’ll definitely be adding a few of those to my RSS feed – just to see what they’re doing and I’m not!
    .-= Andrew Nattan’s last blog … SEO in 2010 – A Five Step Primer =-.

  31. Alconcalcia on Jan 8th, 2010 8:02 am
  32. A nice selection there. If anyone ever finds themselves having to write specifically for careers sites though (where the quality of content can be lacking or non-existent in many cases) my blog is aimed at you


  33. Sarah Turner on Jan 8th, 2010 8:16 am
  34. Hey Dean
    Wow! It’s great to be on a list that includes the likes of Brian Clark, Nick Usborne and Bob Bly.

    Many thanks Dean


  35. Stephen Dean on Feb 24th, 2010 6:11 pm
  36. PS I’ve got you in my Blog Roll now as I love your posts. I’ve got around 160 pages indexed in Google, so I hope that’s helpful.

    If you ever decide to add a blog roll here I’d love it if you considered my blog. I’d definitely appreciate the extra 90 links.

    .-= Stephen Dean’s last blog … Faux Copywriters Vs. Pro Copywriters =-.

  37. Dean Rieck on Feb 24th, 2010 6:23 pm
  38. Stephen:
    Much appreciated.

  39. Kevin Francis on Mar 31st, 2010 1:20 am
  40. Dean,

    Appreciate being included on your list! I’ve been a little slack lately so you’ve prodded me to improve my efforts.

    Good to find your blog, I’ve added you to my reading list!

    Best regards

    Kevin Francis
    .-= Kevin Francis’s last blog … Did This Positioning Blunder Cost Ford Over $6.5 Billion? =-.

  41. Dean on Apr 10th, 2010 6:38 am
  42. Dean – Thanks for this list. By the way, I think your post -
    http://www.copyblogger.com/brilliant-writing-tips/ – has some particularly useful advice.
    .-= Dean’s last blog … Paul: You Don’t Forget A Truly Great Idea =-.

  43. Nikki on Aug 21st, 2010 6:49 am
  44. Hi Dean

    Delighted to be included in such an illustrious list of iconic copywriters!

    Thanks Dean. You’ve made my day… :-)


  45. Dean Rieck on Aug 21st, 2010 12:37 pm
  46. @Nikki: My pleasure.

  47. Ellen on Oct 18th, 2010 1:09 am
  48. Hi.. Thanks for the list. I’ll check this out soon.

    - Ellen of Timely Copy-

  49. Bulk SEO Content on Dec 30th, 2010 9:32 am
  50. Really its worth reading your blog. Thanks for sharing your knowledge with us. This is really going to help me a lot.

  51. George on Mar 30th, 2011 12:10 pm
  52. Thanks for putting this list together a good resource.


  53. David Read on Jun 29th, 2011 3:05 pm
  54. This site rocks keep it up
    mine is copywritingmagic.howtocooknow.com

    [...] two years ago, world-famous copywriter, Dean Rieck, included me in his list of ‘30 copywriting blogs that are actually worth reading.’ At the time, my blog was only two months old. So to be singled out amongst thousands of blogs was a [...]

  55. Cathy on Jul 24th, 2011 2:38 pm
  56. Thanks for sharing all of these sites! Now I have new people to stalk, lol, just kidding…sort of. But seriously, I am trying to get my copywriting blog in the right category but it has been difficult to find time to spend blogging while still providing copy for others AND still participate in that thing called life.

  57. Ben Locker on Oct 20th, 2011 1:53 pm
  58. I visited this list soon after you posted it – and discovered some great blogs as a result.

    I wonder whether it’s time to post an updated list. I can think of some great copywriting blogs that have sprung up or gathered strength since then. Andy Nattan’s blog is particularly good (I see he’s left a comment above, so no problems about finding it!)

  59. Mike Robinson on Oct 24th, 2011 3:35 am
  60. That’s a really useful resource for anyone thinking about getting into the copywriting profession. Well done!

  61. Hayley on Dec 17th, 2011 11:42 am
  62. Great blog, interesting info!

  63. Joseph Richardson on Jan 5th, 2012 6:12 am
  64. Great list, I’ll have to check out some of the ones I don’t recognise.

    We’ve just started our own blog – very much falling into category 1!

    Latest post: the copywriting trends of 2011 (in our office)


  65. Romy Singh on Mar 2nd, 2012 4:07 am
  66. thanks for such a great list of copywriting blogs dean. it really going to help me lot to improve my writing by keeping eye on all these blogs.

    So once again a big thanks….