Cut research time in half with this copywriting checklist

September 28, 2009 by Dean Rieck · 20 Comments
Filed under: Checklists, Productivity 

Good copywriting starts with thorough research. So ideally, you should be able to take as much time as you need to gather background information.

But in reality, copywriting is always done on a deadline. Too often, you barely have enough time to write about a product or service, let alone do extensive research.

The answer? A copywriting research checklist. Below is a generic checklist I’ve used for years. I’ve also developed others for specific industries or project types. You can use a checklist to collect information quickly or as a structured interview guide.

ALWAYS do as much research as you can BEFORE you brainstorm idea or write a single word. Not only will a checklist save you time on research, it can significantly reduce your writing time because you’ll have something relevant to write about.

Read more

7 writing workflow tips to double your writing speed

September 4, 2009 by Dean Rieck · Comments Off
Filed under: Productivity 

While copywriting always requires a certain amount of creativity and can’t be too regimented, every writing project should have a similar workflow.

The more structured your workflow, the more efficient you can be, the less time you’ll spend on busy work, and the faster you’ll be able to finish writing.

Here are some tips:

Set up your files. You can devise any system you like, but here’s what I do. First, I grab a manila folder, label it, and dump everything I have into it. Second, I insert a job sheet where I track time, work completed, contact information, and other relevant data. Third, I set up a project file on my computer with subfolders for copy documents and background information. The computer folder matches the label on the physical folder with a job number and job title.

If you’re a freelancer, there may be other items to file, such as an estimate, contract, non-disclosure form, etc.

Read more

« Previous Page