RSS
Email
Twitter
LinkedInBest Pro Copy Tips blog posts of 2009
Well, it’s that time of year when blog authors are doing their round ups of best blog posts, so I guess I’ll join in.
Of course, Pro Copy Tips is not even 4 months old, so this list is a bit on the short side.
How did I decide which posts are the best? Partly by the response they got, partly by personal preference.
My goal is to not waste your time with a lot of fluffery but to provide advice and resources you can really use to improve your copywriting. In the last few months, I think these posts did a good job of that.
AIDA and 14 secret copywriting formulas
117 tested advertising headlines that made money
30 copywriting blogs that are actually worth reading
Cut research time in half with this copywriting checklist
9 copywriting “number tricks” to manipulate readers
7 ways to drive a copywriter stark raving mad
Double your reading speed with this odd little trick
30 sales letter openers to kick start your sales pitch
187 marketing terms every copywriter should know
What do you want to know about copywriting? What problems do you have? What do you wish you could do better?
I don’t promise to have all the answers, but I’ve been around the block a few times. I’m willing to share all my experience with you.
Ask me.
7 ways to drive a copywriter stark raving mad
There are all sorts of things to love about being a copywriter. It’s profitable. It can be low-stress. You have control over your schedule. You will enjoy variety in clients and projects.
But after many years of making a living writing copy, I have experienced a few things that I don’t love. Some are annoying, a few are exasperating, and one or two things have come close to making me snap.
Want to drive a copywriter mad? Here’s how to do it:
Call up a copywriter and, in a sincere voice, ask, “I have a really important project and I need a good copywriter. Can you recommend anyone?” Make sure there’s not even a hint of irony in your voice. If the copywriter reminds you that you’re talking to someone who writes copy, act confused as if that’s irrelevant. “What I’m looking for is, you know, a copywriter.”
Welcome to Pro Copy Tips!
How do you write a company brochure? What makes for a good testimonial? Which part of a direct mail package should you write first? Where do you find helpful resources online for synonyms and quotations? How do you write faster without delivering lazy copy? Which grammar rules do you have to follow and which should you ignore? What do you need to know about design?
Pro Copy Tips is about just these sort of practical questions. My intention is to get right down to the nitty-gritty of writing professional copy. My goal is to make the blog posts clear, direct, instructive, and immediately useful in your day-to-day work.
If you want to know about who I am, just read the About page. Or you can read about my copywriting business or visit my company blog.
That’s it. No more fanfare. Let’s get to work.
