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To succeed as a copywriter, you have to wield substantial creativity.
Yes, yes, I know. There are a zillion rules and formulas that copywriters follow to write effective copy. And yes, you can make a living just writing the same copy over and over for different clients. I even know one copywriter (no I won’t say who it is) who has admitted to literally cutting and pasting copy from one project to another to get work done.
But most copywriters find that creativity is an essential tool for writing well. This is especially true today, because there are so many different media and so much innovation in advertising and marketing.
I’ve written about ways to boost your creativity. But today we’re going to talk about some of the roadblocks to creativity.
You see, I believe creativity is something you’re born with. But along the way, we pick up bad habits that block this creativity. And if you want to energize your creative powers, you have to first consider what might be holding you back.
Ready? This might be a little painful. Or enlightening. Or both.
10 easy ways to instantly energize your creative powers
Whether you’re a freelancer or employee, being a successful copywriter has a lot to do with your creativity. Creative thinking helps you solve problems, overcome obstacles, and find new and better ways to use your skills in a productive and financially rewarding way.
You don’t think you have creative abilities? Nonsense. Everyone is creative to some degree. The only difference between those we call “creative” and everyone else is that creative people use and develop their creative skills. Often this is not a conscious effort, but a natural result of their personality and upbringing.
So it’s not a matter of “becoming” creative. It’s simply a matter of “energizing” the creative powers you already have. To a great extent, this means replacing the bad habits that are holding you back with good habits that make you a more creative and productive thinker. Here are some suggestions:
