How do you know what a client expects to pay?
Recently in a post where I talked about writing a freelancing book, I got an interesting question.
Stacy from gemcopywriting.com asked me about how to know what a client expects to pay on a project.
How do I get them to tell me what they expect to pay before I waste a lot of time on talking with people who aren’t realistic? I always worry that if I outright ask their budget, they think I’m asking just so I can charge the maximum amount.
Or can I just say something like, “My fees start at $XXX.” or “I typically charge $XXXX for project Y.”
Good question. And it’s one every freelancer faces.
How do you guarantee something that’s free?
I get a lot of questions from readers of this blog. So I’ve decided to start an occasional feature called “Ask Dean.”
First up, a question from Joseph about guarantees. Specifically, how do you guarantee a free product?
Hi. I just read your article about offering guarantees to allay customers’ doubts about purchasing products. The article was great. However, I have a question: how would this relate to a company that offers their product for free?
I volunteer with a non-profit organization that gives away study Bibles for free. When people order these Bibles, they have certain doubts that have to be answered before they will order the Bible, even though the Bible is free.
Is there any kind of similar “guarantee” that can be offered to people when a product is free?
Thanks for any help.
Joseph
That’s a great question. No one has ever asked me that before.

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