Comments on: AIDA and 14 secret copywriting formulas

By: Dean Rieck

Dean Rieck — Mon, 09 Aug 2010 13:20:48 +0000

Tombee,
Can you give a short explanation of that formula?

By: Tombee

Tombee — Mon, 09 Aug 2010 12:51:08 +0000

When I was being taught to write copy for press ads, I was taught to “Tickle, Tell & Bounce.”
Has a nice ring to it and it’s easier to remember than some of the other ‘formulas’ I’ve come across.

By: Best Pro Copy Tips blog posts of 2009

Best Pro Copy Tips blog posts of 2009 — Fri, 18 Dec 2009 06:03:51 +0000

[...] AIDA and 14 secret copywriting formulas 117 tested advertising headlines that made money 30 copywriting blogs that are actually worth reading Cut research time in half with this copywriting checklist 9 copywriting “number tricks” to manipulate readers 7 ways to drive a copywriter stark raving mad Double your reading speed with this odd little trick 30 sales letter openers to kick start your sales pitch 187 marketing terms every copywriter should know [...]

By: Dean Rieck

Dean Rieck — Tue, 29 Sep 2009 16:20:12 +0000

Thanks for the tweet, Sonia.

By: Sonia Simone

Sonia Simone — Tue, 29 Sep 2009 16:09:49 +0000

Creating a downloadable PDF of a killer reference like this isn’t a bad idea at all. With, of course, all of your contact information discreetly but clearly in place.

Great series, bookmarked & tweeted, thanks for it!
.-= Sonia Simone’s last blog … What Makes Marketing Hard? =-.

By: Dean Rieck

Dean Rieck — Fri, 25 Sep 2009 13:37:13 +0000

Thanks, Pat. Um. I think.

By: Pat

Pat — Fri, 25 Sep 2009 01:09:55 +0000

The quality of this blog is fantastic. I don’t remember your old blog being this good. Keep up the good work Dean!

By: Karri Flatla

Karri Flatla — Wed, 16 Sep 2009 04:05:03 +0000

Wow … some of these are totally new to me! I use a version of AIDA not so much as a rigid formula per se (breaking rules is fun), but as a checklist of sorts. Except I’ve always struggled with this grey area between “Interest” and “Desire.” It’s a tangled interplay that you can’t always neatly tease apart in your copy … Instead, I tend to check my copy by thinking of it this way:

1) Did I get ATTENTION with a compelling headline/subheadline/etc.?
2) Did I create immediate INTEREST / DESIRE through “relatable” copy, including benefits/results?
3) Do I go into enough DETAIL so the prospect feels he/she can make an informed decision to take action? (Features, testimonials, etc.)
4) Call to ACTION (did I tell my visitor exactly what to do next? Or do they have too many confusing choices to make?)

Fab post that I will be bookmarking.

Cheers,
Karri
.-= Karri Flatla’s last blog … Web Copywriting for Dummies: Be Interesting, Not Brilliant =-.

By: Dean Rieck

Dean Rieck — Tue, 08 Sep 2009 22:18:08 +0000

I occasionally save information in doc files too, but it ends up just sitting there and I can never find what I need when I need it. I have WAY too much information I have to keep track of. Searching Google works best for me. Whatever works.

By: David McCauley

David McCauley — Tue, 08 Sep 2009 22:01:27 +0000

In the 25+ years I have been involved with marketing, I have read/heard of most of the formulas. The different formulas work with different aspects of marketing (direct response, online marketing, sales letters, etc), but I think Michel Fortin said it best “Know your product, Know your audience, Know how to sell (i.e., how to connect the first two)” – everything else is just details.

Btw Dean, I also save certain reference type articles, such as yours, in a word or pdf doc, mainly because it acts as a personal reference. When I have a need to reference something, it is a whole lot easier in my binder rather than try to remember what RSS feed or web favorite I saved it too.

Thanks for the list!