About Pro Copy Tips

Copywriting isn’t really about writing. It’s about harnessing the power of words to make things happen in the business world. If you have to write advertising, marketing, or business copy, the success of your company or your clients rides on your shoulders.

You are expected to write letters that sell, brochures that convince, Web pages that convert, and presentations that wow. Expectations are high. Deadlines are tight.

It’s a tough job. You’re always looking for an edge.

That’s what this blog is all about. Whether you’re full-time or part-time, employee or freelancer, entrepreneur or business executive, Pro Copy Tips gives you the tips, tools, resources, and inspiration to turn ordinary words into extraordinary success.

About the Author, Dean Rieck

Copywriter Dean RieckDean has been writing copy professionally for 25 years as a TV producer, fundraising development director, agency creative, textbook writer, and freelancer.

He’s president of Direct Creative, a full-service direct marketing creative firm based in beautiful Westerville, Ohio. His clients include a virtual who’s who of corporate America, including American Express, Bank One, Bayer, BellSouth, Fortune Magazine, Jeopardy/Wheel of Fortune, QuickBooks, The New York Times, TurboTax, Prentice Hall, Public Broadcasting System, Sprint, USA TODAY, and more than 200 others.

Dean is former Vice President on the Board of Directors for the Mid-Ohio Direct Marketing Association, and a past member of direct marketing organizations in Cincinnati, Dayton, Minneapolis, and Detroit.

His name has appeared in Who’s Who in Direct Marketing Creative Services, Outstanding Writers of the 20th Century, Outstanding Intellectuals of the 20th Century, Who’s Who in the Media and Communications, Strathmore’s Who’s Who, Who’s Who in the Midwest, Who’s Who in America, and Who’s Who in the World. American Writers & Artists even named Dean their “Copywriting Genius” in August 2007. (Are you impressed yet?)

Dean has written for a variety of blogs, websites, newsletters, and print publications, including Copyblogger, Write to Done, Men with Pens, The Wealthy Freelancer, Melissa Data, Marketing Profs, Direct Marketing Magazine, DM News, Target Marketing, Inside Direct Mail, The Not-For-Profit CEO Monthly Letter, Smart Money, Potentials in Marketing, Business First, Columbus CEO, Strictly Business, Small Business News, Response, Mercadeo Directo, and Self-Employed Professional.

Dean has also written, edited, and contributed to 22 textbooks, including Professional Selling and Marketing in a Global Economy. He’s been a featured speaker at The Direct Marketing Academy, the Fisher College of Business and the Creative Activities Program at The Ohio State University, The Columbus Writer’s Conference, CompuServe’s PR & Marketing Forum, the McDonough Business Leadership Symposium at Ohio Valley College, and the Fawcette Center for Tomorrow.

When he’s not writing copy for clients or slaving over this blog or his other blog, he’s changing the course of Ohio politics, terrorizing city traffic on his Bianchi bicycle, coming painfully close to winning pistol tournaments, cursing at his obstinate garden, watching classic sci-fi movies, or composing self-congratulatory “about” pages in the third person.