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LinkedInInformation Overload: A copywriter’s worst enemy and 8 ways to avoid it
We live in the information age. And boy do we get blasted with information. It’s dumped on us by the truckload.
Three pounds of stuff in the mailbox a day. 507 TV channels to flip through to find the weather report. 623 email messages selling male enhancement pills.
And that’s only a fraction of the information that bombards us. There are billboards along the highway, news broadcasts on the radio, memos and telephone calls at the office, instruction manuals for office equipment that won’t work, family schedules to remember, bills, books, seminars, random conversations at lunch time, business meetings, it never ends.
I even feel it when I walk into the supermarket cereal aisle and have to choose from about 200 boxes screaming with bright colors and promises of low fat and high fiber, when all I want is lots of sugar and a cool little plastic prize wrapped in cellophane.
It makes my head hurt.
7 easy time management tips for copywriters
Time management isn’t something they teach in school and it’s not something most copy gurus talk about.
So even if you’re the most brilliant copywriter on the planet, you won’t get very far if you’re piddling away all the hours in your workday.
Here are some time management tips specifically for copywriters:
Eliminate distractions. Turn off the radio. Tell friends and family to not call you when you’re working. Turn down the volume on your computer so you can’t hear the *bing bong* chime when email arrives. Even little interruptions can throw you off-track.
Stop goofing around online. Don’t act like you don’t know what I’m talking about. You turn on your computer and check Facebook, right? Then you visit your favorite news site. Then maybe watch some funny cat videos on YouTube. Before you know it, you’ve burned a couple hours and have nothing to show for it.
Knock it off. Do personal things on personal time and business things on business time.
