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LinkedInDear Client: A letter from your freelance copywriter
I’ve been pretty lucky to work with mostly good clients over the years. But every now and then, like everyone else, I get one who ends up being a pain in the butt.
Tiffany Markman shows how to share your feelings with those sort of clients. Though I don’t recommend you actually send a letter like this, it’s fun to fantasize about it.
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Dear Client,
You and I have been working for some time on the web copy for your new range of products. We’ve gotten to know each other pretty well. At this stage, I feel a letter might be appropriate, to convey how I feel about my creative collaboration with you.
To begin with, when briefed to create search engine optimised (SEO) web copy, I revel in repeatedly explaining what search engine optimisation is. Even the third, fourth and fifth attempts to illuminate this concept felt fresh and new to me.
How to create a copywriting winner step-by-step
Few people view writing as a competitive activity. However, if you embark on a freelance career and choose to handle direct response projects, such as direct mail, you will eventually face a competitive challenge.
It will probably go something like this:
Client: “Do you handle direct mail?”
You: “Yes I do.”
Client: “Good. We have a direct mail package that has been working for a few years, but it’s starting to get a little tired. So we want to test something new.”
You: “Okay, what did you have in mind?”
Client: “Well, we want you to write something that gets better response. We’ll test your package against our control and see which is the winner. Are you up for it?”
If you’ve never faced this situation, you may break out in a cold sweat. After all, this isn’t just a writing project. You won’t be judged by your style or command of grammar. Your skills will be tested and measured with a calculator. You will win or you will lose.
So what do you do?
