RSS
Email
Twitter
LinkedInThe freelance guide to working with clients that SUCK
This post originally appeared at Men With Pens.
Ah, the freelance copywriting life. You get to sit at home, work when you feel like it, and tackle only choice projects from smart, easy, free-spending clients who love and adore you.
Well, not quite.
All those e-books and courses that promise freelance nirvana may be bending the truth just a little bit. Yes, you can work from home. But you’ll probably put in long hours, especially for the first few years. And you won’t get all plumb projects.
Some of your clients will be wonderful. Most will be average. But some are going to suck. That’s the way it is. Some can suck so bad, you’ll be temped to get out of freelancing altogether if you’re not prepared to deal with them.
So let’s look at the various ways clients can suck and how you should handle it.
Here are some of the basic sucky client categories:
Fascinations: The art of writing compelling teaser copy
Insurance policies everybody buys but nobody needs.
How to spot an honest auto mechanic.
Eight things to leave out of a job resume.
Where to find the best buys in a supermarket … positioned where you’re least likely to look!
Outwitting hotel thieves: The best places to hide valuables in your room.
You’ve probably seen teaser copy like this and thought to yourself, “That’s damn good copy. I wonder who wrote that?”
But if you ask someone, they’ll just shrug their shoulders. Even most copywriters have no idea.
His name was Mel Martin. And he’s been called the best copywriter nobody’s ever heard of. And for good reason.
