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LinkedInThe freelancer’s quick job hunting guide – Part 1
I’ve been a freelance copywriter for so long, I’ve forgotten what it’s like to have a “real” job.
Early on, when freelancing was new and mysterious, I continued to entertain the possibility of full-time work. I even went on interviews now and then.
I haven’t thought about looking for a job for years, but I’ve recently learned that some of the freelancers I know have thrown in the towel and re-entered the rat race. Why?
Maybe they got tired of chasing clients. Or perhaps they needed regular cash flow, paid benefits, or a more social work environment. Maybe they just got burned out, since freelancing, while a wonderful way of life, isn’t for everyone.
I listed some of the pros and cons of full-time vs. freelance copywriting last April.
Whatever the reason, this news got me thinking that while I generally talk about how to get into freelancing, it might be a good idea to talk about an exit plan.
So how do you get back into the workforce when you’ve been freelancing for a while?
What exactly does a copywriter do anyway?
What does a copywriter do?
Funny that I never talked about this before. But I’m learning that a fair number of people really don’t know what a copywriter does for a living.
Even copywriters don’t always know how to answer that question, because they may do just one specific type of writing and have no experience with what others do.
So I think a clear definition is in order, though that’s harder than it sounds.
I’d hate to just say something lame such as, “Copywriters write stuff for businesses” or “Copywriters help businesses sell products and services with the written word.”
These definitions are simply too limited. And they really don’t give you a clear picture of the day-to-day work of a copywriter.
Perhaps the best way to define a copywriter is to just give examples of the various things a copywriter does. A copywriter will …
5 copywriting judo moves every copywriter should know
I’ve always liked to do things the easy way. It just makes sense. Why make something complicated when you can get the results you want with less effort?
That’s the basic idea behind Donnie Bryant’s copywriting judo moves. Seek the path of least resistance for greater selling success.
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If you’ve been involved in copywriting for any length of time, you’re painfully aware of how challenging it can be to grab the attention of your desired readers.
Once you succeed there, you still have an intimidating uphill climb ahead of you. It takes hard work to keep that attention, channel desire, and close the sale.
You may have heard it said that marketers and salespeople without a system for selling are at the mercy of the prospect’s system for not buying.
A million thoughts and emotions scream for attention. Distractions seem to pop up at least once a minute. Then there’s the ever-present resistance to “being sold.” Like I said, your copy has a tough uphill battle.
But what if you could leverage the mind’s strength against itself, much like a judo master redirects the force of an opponent?
