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LinkedInHow I gave my freelance website a profitable makeover
Freelance Websites — Part 5
You’ve heard the saying about the cobbler having holes in his shoes, right? Likewise, business people are often the last to take their own marketing advice. And I’m as guilty as they come.
A few years ago, I dumped my dorky old website and created a new site from scratch. Yes, I did it all myself. I wanted to learn HTML and other Web stuff because I knew this would become more important in my line of work.
So I bought a book on HTML, sketched ideas for my site, created graphics, took photos, did a little Photoshop magic, and cranked out a new site. It was light-years ahead of my previous site and began generating business right away.
I found that it did its job so well, I no longer had to send out samples or answer a lot of questions when potential clients called me. They were pre-sold and ready to do business.
What a successful freelance website looks like
Freelance Websites — Part 4
A website is a reflection of the person who created it.
When you see a disorganized site, you can infer that the owner is disorganized. When you see a site that is loaded with useful, relevant, information, you can infer that the owner is concerned about the needs of clients.
For many people, the Web has become their face to the world. It is far more expressive and revealing than anyone could have imagined when it was being created years ago in a university as a way to share academic information.
Back then, it didn’t matter what you posted. Only a select group would see it. But about 15 years ago, when people began commercializing the Web and opening it up to the general public, everything changed.
What you post now can be seen by millions all over the world. You can get more exposure on a website than you can appearing on the evening news.
