RSS
Email
Twitter
LinkedInIs it time to go freelance?
You’ve dreamed about. You’ve read about how others have done it. And now you’re feeling the itch to try it for yourself.
It’s time to go freelance! Or is it?
For me and many other professionals, there’s simply no better way to make a living and have a life than to set up shop as a freelancer. But making the transition can be a little tricky.
There’s a right time and a wrong time. If you quit at the wrong time for the wrong reasons, you’re likely to find yourself in a stressful and financially difficult situation. But if you quit at the right time and for the right reasons, you’re on your way to a rewarding career. Read more
Secret Google search hacks and tools for copywriters
I was chatting recently with Don Hauptman, one of the legends of copywriting, and he asked me if I had any “secrets” for finding information quickly online.
Well, of course I do. My schedule simply doesn’t permit me to flail around while doing research, so I use some little known Google hacks and tools to speed things along.
The Hacks
There are tons of search hacks, but here are the ones I’ve found most useful.
Generic Search
Type: investment newsletter
Google searches for: the words investment and newsletter
Either / Or Search
Type: investment OR newsletter
Google searches for: either the word investment or the word newsletter
Exact Search
Type: “investment newsletter”
Google searches for: the exact phrase investment newsletter
P.S. Don’t forget to include a sales letter postscript
Did you ever wonder why professional copywriters add a P.S. to their sales letters?
For the answer to that question, let’s take a quick look at what a P.S. is, then I’ll give you some simple but effective ways to use a P.S. in your own sales letters.
So what exactly is a P.S.? Here’s what Wikipedia says:
The term comes from the Latin post scriptum, an expression meaning “written after” … (which may be interpreted in the sense of “that which comes after the writing”).
A postscript may be a sentence, a paragraph, or occasionally many paragraphs added, often hastily and incidentally, after the signature of a letter …
Basically, a post script is a letter-writing technique that says, “Oh, I forgot to tell you something,” or “By the way, here’s one more thing you should know.”
